Amagi and Anoki Launch Scene-Level CTV Ad Intelligence

Amagi Media Labs Limited and Anoki have announced a strategic partnership to introduce scene-level intelligence to in-content Connected TV (CTV) ads. This collaboration involves integrating Anoki’s ContextIQ™, a multimodal AI platform, with Amagi’s THUNDERSTORM server-side ad insertion (SSAI) solution. The integration aims to enhance in-content ad formats for Free Ad-supported Streaming TV (FAST). The new offering is initially available across Amagi-powered FAST channels and streaming apps.

The financial terms of the partnership between Amagi and Anoki have not been disclosed in the filing. The collaboration focuses on leveraging Anoki’s ContextIQ™ to enhance the capabilities of Amagi’s THUNDERSTORM SSAI platform. This integration is designed to provide advertisers with a seamless way to engage viewers during key scenes without disrupting the content.

The operational scope of this partnership includes the introduction of In-Scene Ads powered by Anoki ContextIQ™. This technology allows advertisers to align their creative content with specific scenes, utilizing scene-level video intelligence. Key features of the offering include high-impact formats such as Squeeze Backs, Overlays, and Picture-in-Picture ads, enriched with ContextIQ for scene, sentiment, and brand suitability. Additionally, interactive engagement tools like QR codes and generative AI customization through Anoki’s CreativeAI are available for advertisers.

The market context for this collaboration is rooted in the evolving landscape of CTV advertising, where traditional ad pods often disrupt the viewing experience. By integrating scene-level intelligence, Amagi and Anoki aim to unlock previously untapped inventory within the content itself, providing advertisers with precision targeting and creative relevance. This partnership builds on the existing relationship between the two companies, which began in 2024 with the introduction of scene-level contextual targeting to FAST.

The timeline for the rollout of this new offering has not been specified in the filing. However, Dentsu is noted as the first partner to utilize ContextIQ In-Scene Ads in a campaign. The partnership with Dentsu spans the agency’s three go-to-market media brands: Carat, dentsu X, and iProspect.

Anoki is a pioneering AI company focused on building the future of connected TV (CTV). The company offers video intelligence solutions that help content partners, CTV platforms, and advertisers connect with audiences in smarter ways. Anoki’s platform includes ContextIQ, LiveTVx, and CreativeAI, designed to enable true scene-level targeting and dynamic ad customization.

Amagi Media Labs Limited is a cloud-native SaaS platform serving the global media and entertainment industry. The company enables media companies to launch, manage, distribute, and monetize live, linear, and on-demand content across various platforms. Amagi’s platform includes Streaming Unification, Monetization & Marketplace, and Cloud Modernization, offering end-to-end, AI-enabled solutions across the video value chain.