Max India Subsidiary Launches Senior Gut Care Products
Filing Summary
Max India Ltd’s subsidiary, Antara Assisted Care Services, has introduced a new range of gut care products specifically designed for seniors. The product line, developed in collaboration with Wellbeing Nutrition, includes four formulations: Gut Balance, Consti Calm, Bloat Calm, and Acidity Calm. These products address common digestive issues faced by seniors, such as constipation and bloating. The launch is part of Antara’s strategy to expand its senior care offerings, which include residences and assisted care services. The products are FSSAI-certified and cater to the unique physiological needs of seniors.
Max India Ltd has announced that its wholly-owned subsidiary, Antara Assisted Care Services, has launched a new range of gut care products aimed at seniors. The product line, developed in partnership with Wellbeing Nutrition, includes four formulations: Gut Balance, Consti Calm, Bloat Calm, and Acidity Calm. This initiative is part of Antara’s strategy to address the specific digestive needs of the senior population.
The financial terms of the collaboration between Antara Assisted Care Services and Wellbeing Nutrition have not been disclosed in the filing. The focus remains on the development and launch of the gut care range, which is designed to cater to the unique digestive challenges faced by seniors. The products are FSSAI-certified and use globally sourced, plant-based ingredients that are gluten-free, lactose-free, GMO-free, and contain no added sugar.
The scope of the new product line includes addressing common digestive issues such as constipation, bloating, and acidity, which are prevalent among seniors. The formulations are designed to be easy to digest and suitable for consumption alongside ongoing medication. The products aim to support digestive rhythm and provide everyday comfort for seniors, leveraging nutritional science and natural ingredients.
In the context of the senior care market, Antara’s launch of the gut care range highlights its commitment to expanding its offerings in the senior care ecosystem. Antara operates in two main lines of business: Residences for Seniors and Assisted Care Services. The company provides comprehensive care solutions, including Care Homes and Care at Home services, to address the health and wellness needs of seniors.
The launch of the gut care range was announced on December 15, 2025. The products are available through AGEasy, Antara’s consumer products brand, which focuses on senior-specific health solutions. This initiative aligns with Antara’s mission to enhance the quality of life for seniors by providing targeted health products and services.
Wellbeing Nutrition is a nutraceutical company known for its clean-label, science-backed products. The company focuses on providing research-driven nutrition solutions across various health categories. The collaboration with Antara Assisted Care Services reinforces Wellbeing Nutrition’s commitment to addressing the specific health needs of different life stages, including the senior population.
Max India Ltd is part of the $7-billion Max Group and focuses on senior care through its subsidiary, Antara. The company aims to provide an integrated ecosystem for senior care, offering a range of services from residential communities to assisted care solutions. Max India continues to expand its footprint in the senior care sector, with plans to open new senior living communities and enhance its service offerings.