Max India Subsidiary Launches Innovative Adult Diaper Technology
Filing Summary
Max India Limited’s subsidiary, Antara Assisted Care Services Limited, has introduced AGEasy Adult Diaper Pants featuring Smart Liquid Distribution™ technology. This product, developed in-house, addresses common issues such as sagging and leakage, offering up to 12 hours of protection. The technology is pending patent approval and has been tested in NABL-accredited laboratories. The product is available on the AGEasy website and partner marketplaces. Antara Senior Care, part of Max India, focuses on senior care services, including residences and assisted care, with a presence in multiple Indian cities.
Max India Limited’s wholly owned subsidiary, Antara Assisted Care Services Limited, has announced the launch of AGEasy Adult Diaper Pants. This product features the proprietary Smart Liquid Distribution™ technology, developed in-house to address common issues such as sagging and leakage. The technology offers up to 12 hours of protection and includes an anti-bacterial core. The product is currently awaiting patent approval.
The financial terms related to the development and launch of the AGEasy Adult Diaper Pants have not been disclosed in the filing. The product has been tested in NABL-accredited laboratories and is ISI-marked, indicating compliance with Indian standards. The product is available for purchase on the AGEasy website and through partner marketplaces.
The Smart Liquid Distribution™ technology features a unique three-layer design that improves absorption compared to ordinary adult diapers. The technology includes a perforated top sheet for quick liquid transfer and a redesigned acquisition distribution layer that uniformly distributes liquid across the diaper surface. This design aims to prevent pooling, which can cause sagging, leakage, and skin discomfort.
Antara Senior Care, the parent company of AGEasy, operates within the senior-care ecosystem, providing services such as residences for seniors and assisted care services. The company has been active in the senior care market since 2013 and manages facilities in Gurugram, Noida, Bengaluru, and Chennai. Antara’s services include care homes, memory care, and care at home, catering to seniors with medical or age-related needs.
The AGEasy Adult Diaper Pants are designed to be worn like regular undergarments and remain discreet under clothing. The product includes features such as a wetness indicator and skin-friendly materials for all-day comfort. The launch of this product is part of AGEasy’s mission to offer products that address chronic health needs for seniors, including fall prevention, joint care, and adult hygiene.
Antara Senior Care is a business unit of Max India Limited, focusing on providing a comprehensive senior-care ecosystem. The company operates in two main lines of business: residences for seniors and assisted care services. Antara’s offerings include senior living communities and care services that cater to the social, recreational, educational, wellness, and health-related needs of seniors.
Max India Limited is part of the $7-billion Max Group, which operates across various sectors, including healthcare, insurance, and senior care. The company is committed to expanding its footprint in the senior care market through innovative products and services that enhance the quality of life for seniors in India.