Tilaknagar Industries Enters Premium Whisky Market with Seven Islands
Filing Summary
Tilaknagar Industries Ltd. has announced its entry into the premium whisky market with the launch of Seven Islands Pure Malt Whisky. This product is crafted from a blend of Indian and Scottish malts, marking a strategic expansion for the company, traditionally known for its brandy production. The whisky is priced at INR 5,200 for a 750 ml bottle in Maharashtra. This move follows Tilaknagar’s recent acquisition of Imperial Blue, enhancing its presence in the whisky segment. The launch aligns with the company’s strategy to diversify its product offerings in the spirits market.
Tilaknagar Industries Ltd. has announced its entry into the premium whisky segment with the launch of Seven Islands Pure Malt Whisky. This new product is crafted from a blend of Indian and Scottish malts, marking a strategic expansion for the company, which is traditionally known for its brandy production. The whisky is a 100% pure malt expression, combining four distinct single malts from India and Scotland.
The financial details of the launch include a pricing of INR 5,200 for a 750 ml bottle in Maharashtra. The product has an alcohol by volume (ABV) of 42.8%. This launch follows Tilaknagar’s recent acquisition of Imperial Blue, the world’s third largest-selling whisky brand, indicating a significant investment in expanding its whisky portfolio.
The operational scope of the launch involves the introduction of a new style of whisky that blends two Indian malts from the Himalayan foothills and the Vindhyan ranges with two Scottish malts from Speyside and the Lowlands. This combination aims to create a unique Indo-Scottish profile, drawing characteristics from multiple distilleries, regions, and maturation styles. The product is designed to offer a new direction in the premium whisky market, moving beyond the single-malt focus.
In the context of the Indian spirits market, whisky accounts for approximately 66% of total consumption, according to IWSR data from 2024. The Indian whisky market grew by 7% year-on-year in the first half of 2025, surpassing 130 million cases. This growth reflects a trend towards premiumisation and increasing global interest in Indian-made whiskies. Tilaknagar Industries aims to leverage its expertise in brandy to capture a share of this expanding whisky market.
The timeline for the launch is set for November 20, 2025, with the product being made available initially in Maharashtra. The company plans to expand its distribution based on market response. The launch is part of Tilaknagar’s broader strategy to establish whisky as a second major growth pillar alongside its established brandy business.
About Tilaknagar Industries Ltd.: Tilaknagar Industries Ltd. is a leading manufacturer of Indian Made Foreign Liquor (IMFL) in India. Founded in 1933, the company has a long-standing history in the consumer goods category. Under the leadership of Shri Amit Dahanukar, Tilaknagar has become the largest manufacturer of premium brandy in India. The company’s luxury vertical, the House of TI, focuses on premium and craft-led products, including the newly launched Seven Islands Pure Malt Whisky.