United Breweries Launches Kingfisher Smooth in Maharashtra
Filing Summary
United Breweries Limited has announced the launch of its new product, Kingfisher Smooth Strong Premium Beer, in Maharashtra, effective March 31, 2026. This product is part of the company’s domestic market strategy under Regulation 30 of SEBI Listing Regulations. The beer is available in various sizes, with prices ranging from INR 120 to INR 200. The launch expands the Kingfisher brand’s presence in the strong beer segment. United Breweries is a major player in India’s beer market, offering a diverse portfolio of beverages.
United Breweries Limited has launched a new product, Kingfisher Smooth Strong Premium Beer, in Maharashtra. The launch date is March 31, 2026. This product introduction is in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The product is categorized as a strong beer and is currently focused on the domestic market.
The new beer is available in multiple packaging options. A 330 ml bottle is priced at INR 125, a 330 ml can at INR 120, a 500 ml can at INR 155, and a 650 ml bottle at INR 200. The product will initially be available in Mumbai and Pune, with plans to expand distribution across Maharashtra starting in April.
The launch of Kingfisher Smooth is part of United Breweries’ strategy to expand its presence in the strong beer segment. The company aims to cater to consumer preferences for a smoother beer experience. The product is brewed using imported hops and contains no added sugar, offering a clean and smooth finish.
United Breweries Limited is a significant player in the Indian beer market. The company is part of the HEINEKEN Company and offers a wide range of beverages, including internationally recognized beer brands. Its product portfolio includes Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, and Heineken® products, among others. The company focuses on producing and marketing both alcoholic and non-alcoholic beverages.