Allied Blenders’ Subsidiary Launches ZOYA Pink Mix Berries Gin
Filing Summary
Allied Blenders and Distillers Limited’s subsidiary, ABD Maestro Pvt. Ltd., has announced the launch of ZOYA Pink Mix Berries Gin. This new product is a small batch extension of the ZOYA portfolio, featuring a blend of strawberry, cranberry, blackberry, and raspberry. The gin is priced at INR 2,500 and is initially available in Maharashtra, with plans for a phased rollout across key Indian markets. ABD Maestro is a super-premium and luxury spirits company, with Bollywood actor Ranveer Singh as a co-founder and creative partner.
Allied Blenders and Distillers Limited, through its subsidiary ABD Maestro Pvt. Ltd., has launched a new product, ZOYA Pink Mix Berries Gin. This product is a small batch extension of the ZOYA portfolio, which is part of the company’s premium gin offerings. The launch is aligned with the growing demand for premium spirits in India, driven by consumer interest in craft-led offerings and cocktail experimentation.
The ZOYA Pink Mix Berries Gin is priced at INR 2,500 and is currently available in Maharashtra. The company plans a phased rollout across key markets in India. The gin is crafted from premium grain neutral spirits and features a blend of strawberry, cranberry, blackberry, and raspberry. The ingredients are sourced globally to ensure a balanced and refined product.
The gin is designed to appeal to a wide range of occasions, from brunches to evening gatherings. It combines a classic juniper base with a vibrant berry infusion, resulting in a visually striking and smooth spirit. The launch aims to enhance ZOYA’s position as a contemporary gin brand that explores modern flavors.
ABD Maestro Pvt. Ltd. is a subsidiary of Allied Blenders and Distillers Limited, which is the largest domestic spirits company in India by annual sales volumes. The company has a diverse portfolio, including The Collective Limited Edition, Arthaus Blended Malt Scotch Whisky, and other premium spirits. Bollywood actor Ranveer Singh is a co-founder and creative partner at ABD Maestro.
The launch of ZOYA Pink Mix Berries Gin reflects the company’s strategy to expand its premium offerings and cater to the evolving preferences of Indian consumers. The product’s introduction is part of a broader trend in the Indian spirits market, where there is increasing demand for flavor-forward profiles and elevated drinking experiences.
Allied Blenders and Distillers Limited focuses on producing and distributing a wide range of spirits in India. The company prioritizes expanding its premium and luxury product lines to meet the growing consumer demand for high-quality spirits. Through its subsidiaries, it aims to strengthen its market position and explore new opportunities in both domestic and international markets.