EaseMyTrip Collaborates with NSDC, Sanatan AI for Spiritual Economy

EaseMyTrip has entered into a strategic collaboration with the National Skill Development Corporation (NSDC) and Sanatan AI to formalize India’s spiritual economy. This initiative, titled “1 Panchayat – 1 Pandit – SANATANAI Shop on Wheels by EMT,” aims to establish a structured model at the Panchayat level. The initiative will enable Pandits, Pujaris, and Sanskrit-trained youth to become certified micro-entrepreneurs through training, standardized service delivery, and access to institutional financing.

The collaboration does not specify financial terms or payment structures in the filing. However, it outlines a plan to deploy mobile, EV-based “Shop on Wheels” units across up to 2 lakh Panchayats over a five-year period. These units will function as localized spiritual service and commerce hubs, offering services such as pooja bookings, pooja samagri access, religious travel planning, virtual darshan experiences, and facilitation of spiritual events like kathas and jagrans.

The initiative will create a distributed network of service providers, enabling structured access to spiritual and cultural services across rural and semi-urban India. EaseMyTrip will integrate its religious and pilgrimage travel services into this network, leveraging its travel distribution capabilities. This aligns with the company’s focus on expanding its presence in the religious tourism segment and enhancing access in rural markets.

The collaboration includes a candidate pipeline development through institutional training frameworks. This will enable the mobilization, training, certification, and onboarding of participants into the entrepreneurship model. The initiative is supported by a MUDRA-linked financing framework, allowing eligible participants to access funding for establishing and operating their units.

The initiative’s implementation is planned over a five-year period, with deployment across up to 2 lakh Panchayats. EaseMyTrip, NSDC, and Sanatan AI are the primary entities involved in this collaboration. The filing does not specify exact dates for milestones or completion.

NSDC focuses on enhancing skill development in India, aiming to create a skilled workforce aligned with national priorities. Sanatan AI is involved in integrating technology with traditional practices to support cultural and spiritual initiatives.

EaseMyTrip is one of India’s largest online travel-tech platforms, specializing in air ticket bookings and offering end-to-end travel solutions. The company is known for its zero-convenience fee option and extensive network of international and domestic airlines and hotels. Founded in 2008, EaseMyTrip continues to expand its presence in both domestic and international markets.