Euro Pratik Acquires 51% Stake in Chawla Brothers for ₹33 Crore
Filing Summary
Euro Pratik Sales Ltd has announced the acquisition of a 51% stake in Chawla Brothers, a decorative surfaces business in North India, for ₹33 crore. The acquisition will be completed by March 31, 2026, and funded through internal accruals. Chawla Brothers, established in 1978, operates in Punjab, Haryana, Jammu & Kashmir, and Himachal Pradesh. This acquisition follows Euro Pratik’s recent acquisition of URO Veneer World, enhancing its presence in the southern market. The company aims to leverage Chawla Brothers’ extensive dealer network to expand its market reach.
Euro Pratik Sales Ltd has announced the acquisition of a 51% stake in Chawla Brothers, a decorative surfaces business based in North India. The acquisition is valued at ₹33 crore and is set to be completed by March 31, 2026. This transaction is part of Euro Pratik’s strategy to expand its geographic footprint across India.
The acquisition of Chawla Brothers involves a total investment of ₹33 crore, which includes a capital infusion of ₹4 crore. Euro Pratik plans to fund this acquisition through internal accruals, indicating a strong balance sheet position. This move follows the company’s recent acquisition of URO Veneer World, which strengthened its presence in the southern market.
Chawla Brothers, founded in 1978, has a significant presence in Punjab, Haryana, Jammu & Kashmir, and Himachal Pradesh. The firm operates in both wholesale (B2B) and retail (B2C) segments, with a distribution network of over 450 dealers. The company serves a diverse customer base, including architects, builders, contractors, OEMs, and retail consumers. Euro Pratik aims to leverage this extensive dealer network to enhance market access across both wholesale and retail channels.
This acquisition is part of Euro Pratik’s broader strategy to expand its market reach and deepen its presence across India. The company has been focusing on strategic acquisitions to build a scalable integrated distribution platform. By integrating Chawla Brothers’ operations, Euro Pratik plans to gradually replace competing products with its own offerings, thereby driving higher revenue and expanding its overall market reach.
The acquisition is expected to be finalized by March 31, 2026. Euro Pratik will utilize Chawla Brothers’ existing infrastructure and dealer network to improve logistics efficiency and support sustainable growth. The integration process will focus on enhancing distribution capabilities and product reach across underpenetrated regions.
Chawla Brothers is a well-established player in the plywood and decorative surfaces industry, with operations in Jalandhar and Ludhiana. The company offers a wide range of interior and surface solutions, supported by over 50,000 sq. ft. of warehousing space. It caters to architects, contractors, OEMs, and end users through an experience-led retail format.
Euro Pratik Sales Ltd is a leading player in the decorative wall panels and interior solutions industry in India. The company operates through a fixed asset-light business model with 36 contract manufacturers across India and abroad. Euro Pratik has a strong distribution network spanning 138 cities, supported by 188 distributors and over 184,000 sq. ft. of warehouse space. The company focuses on sustainable design and has expanded its global presence through subsidiaries in the U.S., the UAE, and Europe.