Shringar House Enters Gold Bridal Jewelry Market
Filing Summary
Shringar House of Mangalsutra Ltd has announced its entry into the gold bridal jewelry segment. The company has issued its first invoice in this new category, marking a strategic expansion of its product offerings. Shringar House specializes in mangalsutra design and distribution across India, with a portfolio of over 15 collections and more than 10,000 SKUs. The company serves a wide range of clients, including corporate buyers and retail partners, supported by an in-house design team and skilled craftsmen.
Shringar House of Mangalsutra Ltd has officially entered the gold bridal jewelry market. The company has generated its first invoice in this new product category, marking a significant expansion of its offerings. This development was communicated in a press release submitted to the National Stock Exchange of India Limited and BSE Limited on April 7, 2026.
The company, known for its expertise in mangalsutra design and production, has decided to diversify its product line by venturing into the bridal jewelry segment. This move is part of Shringar House’s strategy to broaden its market presence and cater to a wider customer base. The company has a strong legacy in mangalsutra craftsmanship, which it plans to leverage in its new product category.
Shringar House of Mangalsutra Ltd operates across India, offering a diverse range of mangalsutras with over 15 distinct collections and more than 10,000 active SKUs. Its clientele includes corporate buyers, wholesale distributors, and retail partners spread across 24 states and 4 union territories. The company has established relationships with prominent corporate customers such as Malabar Gold, Titan, Reliance Retail, Novel Jewel, Joyalukkas, PN Gadgil Jewellers, and Damas Jewellery (UAE).
As of the fiscal year 2025, Shringar House served 34 corporate clients, 1,089 wholesalers, and 81 retailers. The company’s operations are supported by an in-house design team of 22 designers and 179 skilled craftsmen, ensuring efficient execution from concept to final product.
Shringar House of Mangalsutra Ltd specializes in the design, production, and distribution of mangalsutras across India. The company focuses on expanding its product portfolio and strengthening its market presence. With a well-established pan-India presence and decades of expertise in the mangalsutra category, Shringar House aims to scale into adjacent high-value jewelry segments.