Amagi Media Labs Reports 21% Growth in FAST Viewership
Filing Summary
Amagi Media Labs Limited released its March 2026 Airtime Report, highlighting a 21% year-over-year increase in global FAST (Free Ad-supported Streaming TV) viewership for Q4 2025. The report also noted a 27% rise in ad impressions during the same period. The findings are based on data from approximately 4,200 FAST channel deliveries via Amagi’s THUNDERSTORM platform. The report emphasizes the integration of applied AI into media workflows, with significant potential identified in metadata enrichment and content operations. The full report is available on Amagi’s website.
Amagi Media Labs Limited has published its March 2026 Airtime Report, which reveals significant developments in the media sector. The report highlights a 21% increase in global Hours of Viewing (HOV) for FAST (Free Ad-supported Streaming TV) channels in Q4 2025 compared to the previous year. Additionally, ad impressions saw a 27% rise during the same period. These figures are derived from approximately 4,200 FAST channel deliveries managed through Amagi’s THUNDERSTORM server-side ad insertion platform.
The report does not specify financial terms or payment structures related to these findings. However, it underscores the ongoing expansion and monetization of FAST channels globally. The data reflects the growing adoption of FAST platforms, which continue to attract viewership and advertising interest across various regions.
Operationally, the report focuses on the integration of applied AI into core media workflows. It identifies high-volume, information-driven tasks such as metadata enrichment, context tagging, subtitling, translation, and social content publishing as areas with significant AI impact potential. The report is based on a survey of 50 broadcast and streaming leaders, evaluating 20 end-to-end content operations tasks. The findings suggest that AI is increasingly being embedded into operational workflows, enhancing speed, efficiency, and scalability.
The market context provided in the report indicates that FAST platforms maintained growth across all major regions in Q4 2025. Specifically, LATAM experienced a 66% increase in HOV and a 77% rise in ad impressions. APAC saw a 23% growth in HOV and a 43% increase in ad impressions. EMEA reported a 22% rise in HOV and a 43% increase in ad impressions, while the U.S. & Canada recorded a 17% growth in HOV and a 22% rise in ad impressions. The U.S. & Canada continue to hold the largest share of global FAST HOV and ad impressions, although international markets are gaining traction.
The report does not provide specific implementation dates or milestones. However, it emphasizes the ongoing integration of AI into media operations, suggesting a structural shift similar to the impact of streaming on distribution. The report includes insights from industry experts and highlights the importance of AI in dynamically managing content workflows.
Amagi Media Labs Limited is a cloud-native SaaS platform serving the global media and entertainment industry. The company enables media companies to launch, manage, distribute, and monetize content across cable, OTT, and FAST platforms. Amagi’s platform includes Streaming Unification, Monetization & Marketplace, and Cloud Modernization, offering end-to-end, AI-enabled solutions across the video value chain.