TVS Motor Launches TVS Apache RTR 180 in Kenya

TVS Motor Company has announced the launch of the TVS Apache RTR 180 in Kenya. This launch is part of the company’s strategy to expand its premium performance motorcycle range in East Africa. The event took place on November 17, 2025, in collaboration with Car & General, a long-standing distribution partner in Africa. The introduction of the TVS Apache in Kenya is a significant step in enhancing the local biking culture with advanced technologies and racing excellence.

The TVS Apache RTR 180 is priced at KES 269990 and is available in four colors: Pearl White, Matte Blue, Gloss Black, and Matte Grey. The motorcycle is equipped with a 177.4cc high-performance engine, delivering 15.22 PS at 8,500 RPM and 14.1 Nm of torque at 6,500 RPM. It features disc brakes, adjustable race-tuned suspension, LED headlamp, tubeless tyres, and a 5-speed gearbox. These specifications position the Apache RTR 180 as a benchmark in its category, offering a blend of power, precision, and performance.

The launch in Kenya is part of TVS Motor’s broader strategy to expand its global footprint by entering new markets and deepening its presence in existing geographies. The company has been steadily increasing its investment in research and development, with R&D spending rising from ₹ 495 crore in FY 2022-23 to ₹ 1,025 crore in FY 2024-25. This investment supports the development of smarter, cleaner, and more connected mobility solutions, aligning with TVS Motor’s focus on innovation and sustainability.

TVS Motor Company has partnered with Car & General for the distribution of the Apache RTR 180 in Kenya. Car & General plays a crucial role in enhancing the motorcycle landscape in the region by bringing advanced performance and reliability to the market. The partnership aims to cater to the growing community of discerning riders in Kenya, offering products that complement their mobility aspirations and lifestyles.

The introduction of the Apache RTR 180 in Kenya is strategically important for TVS Motor, given Kenya’s role as a regional commercial hub and its influence on motorcycle culture across East Africa. The launch aligns with the company’s commitment to delivering performance-led, premium mobility solutions across Africa. TVS Motor’s focus on R&D and its ‘road-to-track’ philosophy have resulted in a strong product pipeline, supporting its goal of maintaining a competitive edge in the global market.

Car & General is a key partner in this initiative, providing distribution and support for TVS Motor products in Kenya. The company is focused on enhancing the motorcycle landscape in the region by offering advanced performance and reliability. This partnership strengthens the presence of TVS Motor in Africa and supports the growth of the premium motorcycle segment in Kenya.

TVS Motor Company is a global leader in two and three-wheeler manufacturing, with a focus on sustainable mobility. The company operates four state-of-the-art manufacturing facilities in India and Indonesia. TVS Motor is recognized for its engineering excellence, innovation, and quality, with products sold in over 90 countries. The company’s strategic priorities include advancing R&D, fostering innovation, and delivering superior customer experiences worldwide.