Eicher Motors Expands Royal Enfield Hunter 350 Lineup with New Variant
Filing Summary
Eicher Motors Limited has announced the addition of a new variant and colorways to its Royal Enfield Hunter 350 lineup. The new Base Premium variant features alloy wheels and single-channel ABS, enhancing urban accessibility. New colorways, Mumbai Yellow and Moonshot White, are introduced in the Top variant. Bookings and retail commence on April 4, 2026. The motorcycles were unveiled at the HunterHood event in Lucknow. The Base Premium variant is priced at ₹1,49,900, while the Top variant colorways are priced at ₹1,69,804 each, ex-showroom Chennai.
Eicher Motors Limited has announced the expansion of its Royal Enfield Hunter 350 lineup with the introduction of a new variant and additional colorways. The new Base Premium variant, featuring alloy wheels and single-channel ABS, aims to enhance the urban riding experience. Additionally, two new colorways, Mumbai Yellow and Moonshot White, have been introduced in the Top variant. The company has scheduled the commencement of bookings and pan-India retail for these new offerings on April 4, 2026.
The financial details of the new offerings include the pricing of the Base Premium variant at ₹1,49,900, ex-showroom Chennai. The Top variant, featuring the new colorways Mumbai Yellow and Moonshot White, is priced at ₹1,69,804 each. These additions are expected to provide more options for consumers within the existing Hunter 350 lineup, maintaining clear differentiation across the range.
Operationally, the new Base Premium variant includes several updates such as alloy wheels replacing spoke rims, an updated round halogen headlamp, and a digi-analog instrument cluster paired with rotary switchgear. The variant also features a stitched seat and sporty grab rail, along with single-channel ABS and a slip & assist clutch. These updates are designed to enhance usability and comfort while maintaining the core characteristics of the Hunter 350.
The timeline for the rollout of these new offerings begins with the commencement of bookings and retail on April 4, 2026. The unveiling of the new motorcycles took place at the HunterHood event in Lucknow, which is part of Royal Enfield’s street culture platform. This event showcased the new models and colorways, aligning with the brand’s focus on urban and cultural themes.
The primary entity involved in this update is Eicher Motors Limited, with Royal Enfield as the brand under which the Hunter 350 lineup is marketed. The company continues to focus on expanding its product offerings to cater to a broader audience, particularly in urban markets.
In the context of the market, the introduction of the new variant and colorways aligns with Royal Enfield’s strategy to strengthen its presence in the mid-size motorcycle segment. The updates are intended to appeal to a new generation of riders who value simplicity and usability in their motorcycles. The company’s focus on urban markets is evident in the design and features of the new offerings.
Eicher Motors Limited is a leading player in the automotive sector, known for its Royal Enfield brand of motorcycles. The company focuses on expanding its product lineup and enhancing its market presence in the mid-size motorcycle segment. Eicher Motors continues to innovate and introduce new models to meet the evolving needs of its customer base.