United Spirits Increases Stake in V9 Beverages with INR 3.2 Crore Investment
Filing Summary
United Spirits Ltd has approved an additional investment in V9 Beverages Private Limited, known as Sober, by subscribing to 1,762 Compulsory Convertible Preference Shares (CCPS) for INR 3.2 crore. This investment will increase United Spirits’ shareholding in Sober from 15% to 25% on a fully diluted basis. Sober operates in the zero-alcohol beverage sector, offering products such as Sober Gin Alternative and Sober Whiskey Alternative. The transaction is a related party transaction conducted at arm’s length. Completion is expected by February 20, 2026.
United Spirits Ltd has announced a further investment in V9 Beverages Private Limited, also known as Sober. The Board of Directors approved the subscription to 1,762 Compulsory Convertible Preference Shares (CCPS) of Sober for a total consideration of INR 3.2 crore. This investment will increase United Spirits’ shareholding in Sober from 15% to 25% on a fully diluted basis.
The financial terms of the transaction involve a cash consideration of INR 3.2 crore. Previously, United Spirits had subscribed to 1,972 CCPS and 10 equity shares of Sober for INR 2.29 crore, resulting in an initial 15% stake. The current investment will further solidify United Spirits’ position in the zero-alcohol beverage market.
Sober is engaged in the development, production, marketing, and sale of zero-proof alcohol beverages under the brand name “Sober.” Its product line includes Sober Gin Alternative, Sober Pink Gin Alternative, Sober Rum Alternative, and Sober Whiskey Alternative. The company was incorporated on November 4, 2020, and began commercial operations in October 2021. Sober’s revenue for the financial year ending March 31, 2025, was INR 1.49 crore, with a net worth of INR 1.18 crore.
The transaction is classified as a related party transaction due to United Spirits’ existing investment in Sober. However, the promoter group of United Spirits has no interest in Sober, and the transaction is conducted at arm’s length. No governmental or regulatory approvals are required for this acquisition, and the investment will proceed upon fulfillment of conditions set out in the definitive agreement.
The completion of the investment is expected on or before February 20, 2026. The meeting of the Board of Directors, where this decision was made, commenced at 16:00 hours IST and concluded at 18:20 hours IST. The details of the transaction are available on United Spirits’ website.
United Spirits Ltd is a leading player in the alcoholic beverages industry, focusing on expanding its portfolio to include non-alcoholic options. The company is strategically investing in the zero-alcohol segment to cater to evolving consumer preferences and diversify its offerings.