Unicommerce Launches Bilingual AI Voice Agent for E-commerce

Unicommerce eSolutions Ltd has introduced a new bilingual AI Voice Agent called ‘Catalyst’ through its marketing automation platform, Convertway. This development is aimed at e-commerce and D2C brands, focusing on recovering abandoned checkouts and enhancing conversion rates through real-time, human-like conversations. The AI solution is designed to address issues such as high cash-on-delivery dependency and improve fulfillment efficiency.

The financial terms related to the launch of ‘Catalyst’ have not been disclosed in the filing. The focus remains on the operational capabilities of the AI Voice Agent, which is expected to support e-commerce brands in addressing revenue leakage due to abandoned checkouts. The AI agent is designed to engage customers immediately after order placement, aiming to resolve trust and payment-related concerns.

The scope of the ‘Catalyst’ includes instant outbound calls triggered by customer actions, real-time responses, and natural voice conversations. It features contextual awareness of products and offers, built-in objection handling, and bilingual support in Hindi and English with automatic language switching. The AI agent also enhances the effectiveness of marketing broadcast campaigns by enabling two-way interactions, allowing brands to respond to customer questions in real-time.

The launch of ‘Catalyst’ comes in the context of India’s expanding e-commerce and D2C market, where abandoned checkouts are a significant source of revenue leakage. The AI solution aims to address this gap by instantly calling customers when a checkout is abandoned, identifying the reason for hesitation, answering queries, handling objections, and guiding users back to complete their purchase.

The implementation timeline for ‘Catalyst’ has not been specified in the filing. However, the launch is part of Unicommerce’s ongoing efforts to support e-commerce businesses in India and other regions. The company serves over 7500 clients across India, Southeast Asia, and the Middle East, including notable clients such as FabIndia, Lenskart, and Mamaearth.

Unicommerce eSolutions Ltd focuses on providing solutions for key processes of e-commerce businesses. Its product suite includes Uniware for backend operations, Shipway for logistics management, and Convertway for marketing automation. The company is ISO 27001 and ISO 27701 certified, ensuring compliance with information security and data privacy standards. Unicommerce is listed on the National Stock Exchange of India Limited and BSE Limited.