TVS Srichakra Unveils New Eurogrip Adventure Tyres at EICMA 2025
Filing Summary
TVS Srichakra Ltd. announced the introduction of its new Eurogrip tyre range, including Trailhound Wild and Bee Wild, at EICMA 2025 in Milan. The company showcased its products from November 6 to 9, 2025, marking its fifth consecutive participation in the event. The new tyres are designed for adventure and scooter segments, featuring advanced materials and tread designs. TVS Srichakra aims to enhance its global presence in the two and three-wheeler tyre market. The company operates manufacturing facilities in India and has a significant market share in the OEM and replacement markets.
TVS Srichakra Ltd. has introduced its new range of Eurogrip tyres, including the Trailhound Wild and Bee Wild, at the EICMA 2025 motorcycle exhibition in Milan. The event, held from November 6 to 9, 2025, marks the company’s fifth consecutive year of participation. The new tyre range targets the adventure and scooter segments, showcasing TVS Srichakra’s commitment to expanding its product offerings in the global market.
The financial details of the new product launch were not disclosed in the filing. However, TVS Srichakra continues to focus on enhancing its market presence through strategic product introductions. The company aims to leverage its manufacturing capabilities and research and development expertise to cater to the growing demand for two and three-wheeler tyres worldwide.
The Trailhound Wild is designed for medium and large enduro motorcycles, offering stability and grip on various surfaces, including asphalt, cobblestone, dirt, and gravel. The Bee Wild caters to scooter riders seeking control beyond city limits, providing a balance of comfort and durability for daily commuting and long-distance rides. Both products incorporate advanced materials and tread designs to ensure performance across different terrains.
TVS Srichakra’s participation in EICMA 2025 highlights its strategic focus on expanding its global footprint in the tyre industry. The company showcased a wide range of products, including the Bee Connect, Protorq Extreme, Climber, Roadhound, and others, reflecting its diverse portfolio across various segments such as sport touring, off-road, and electric scooters.
The event provided an opportunity for TVS Srichakra to engage with global trade partners, OEM representatives, and riders. The company’s Milan-designed range was also on display, emphasizing its commitment to innovation and technology in tyre manufacturing. The exhibition allowed visitors to explore the design and engineering behind the Eurogrip product line.
TVS Srichakra Ltd. is a leading manufacturer and exporter of two and three-wheeler tyres and off-highway tyres. The company operates under the USD 3 Billion TVS Mobility group and has manufacturing facilities in Madurai and Rudrapur, India. With a production capacity of over 3 million tyres per month, TVS Srichakra serves a significant market share among OEMs and replacement markets in India and exports to over 85 countries worldwide.