TVS Motor Unveils New Models at MotoSoul 5.0 Event
Filing Summary
TVS Motor Company hosted the fifth edition of its MotoSoul event on December 5, 2025, in Goa. The event featured the debut of the TVS Ronin Agonda and the 20th-anniversary edition of the TVS Apache RTX. Two custom motorcycles, the TVS Ronin Kensai and TVS Apache RR310 Speedline, were showcased in collaboration with Smoked Garage. The company also introduced the ‘Art of Protection’ helmet series. The event drew over 8,000 riders globally, highlighting TVS Motor’s commitment to motorcycling culture and innovation.
TVS Motor Company conducted the fifth edition of its flagship motorcycling festival, MotoSoul 5.0, on December 5, 2025, in Goa. The event attracted over 8,000 riders from around the world. Key highlights included the introduction of the TVS Ronin Agonda and the 20th-anniversary edition of the TVS Apache RTX. Additionally, two custom motorcycles, the TVS Ronin Kensai and TVS Apache RR310 Speedline, were unveiled, crafted in collaboration with Smoked Garage. The ‘Art of Protection’ helmet series was also introduced exclusively for festival visitors.
The financial aspects of the event were not disclosed in the filing. However, the focus was on showcasing new models and custom builds, emphasizing TVS Motor’s dedication to innovation and design in the motorcycling sector. The event did not specify any direct financial impact or commercial terms related to the new models or collaborations.
Operationally, the event featured the debut of the TVS Ronin Agonda, which is inspired by Goa’s Agonda Beach and features a white-led color palette with retro graphics. The TVS Apache RTX Anniversary Edition was also showcased, celebrating 20 years of the Apache series with a special livery and commemorative crest. The custom builds, TVS Ronin Kensai and TVS Apache RR310 Speedline, highlighted TVS Motor’s collaboration with Smoked Garage, focusing on unique design elements and performance enhancements.
The timeline of the event spanned two days, starting on December 5, 2025. The first day included the unveiling of new models and custom builds, along with various interactive zones and performances. The second day was expected to feature additional showcases and announcements, although specific details were not provided in the filing.
TVS Motor Company was the primary entity involved in organizing the event, with Smoked Garage collaborating on the custom motorcycle builds. The roles and responsibilities were centered around showcasing new models and engaging with the global motorcycling community through various activities and performances.
The event underscored TVS Motor’s commitment to the motorcycling culture and its efforts to engage with a global audience. The introduction of new models and custom builds aligns with the company’s strategy to innovate and expand its product offerings. The event also highlighted TVS Motor’s focus on design and community engagement, reinforcing its position in the global motorcycling industry.
About TVS Motor Company: TVS Motor Company is a global manufacturer of two and three-wheelers, known for its focus on sustainable mobility and innovation. The company operates four manufacturing facilities in India and Indonesia and has a presence in over 80 countries. TVS Motor is recognized for its high-quality products and commitment to delivering superior customer experiences worldwide.