Tata Power Partners with Salesforce for Digital Energy Transition

Tata Power Company Ltd has entered into a collaboration with Salesforce to digitally transform its operations in the clean energy sector. The partnership aims to enhance Tata Power’s rooftop solar, electric vehicle (EV) charging, and smart home solutions businesses. This initiative is part of Tata Power’s strategy to align with India’s net-zero ambitions by creating a secure and integrated clean energy ecosystem powered by AI, automation, and data-driven insights.

The collaboration involves the deployment of Salesforce’s Agentforce Sales, Agentforce Service, and Agentforce Marketing across Tata Power’s renewable energy subsidiary, Tata Power Renewable Energy Limited (TPREL). These platforms are designed to enhance visibility, accelerate decision-making, and create seamless omnichannel experiences. The implementation aims to drive efficiency, agility, and service leadership at scale, supporting Tata Power’s high-growth renewable energy businesses.

The scope of the collaboration includes the end-to-end digitisation of partner and customer journeys. This involves streamlined lead management, inventory visibility, process automation, and real-time performance tracking. Tata Power has also developed a proprietary deep learning and agentic intelligence layer on top of Salesforce to enable a zero-touch quality and safety validation process. This digital capability facilitates instant on-site verification and automated warranty generation, reinforcing Tata Power’s commitment to quality assurance and delivery excellence under its Solaroof offerings.

Tata Power’s residential rooftop solar segment has experienced significant growth, delivering over 200% growth across the past two financial years. The company’s overall solar portfolio has achieved a fivefold increase in revenues between FY2020 and FY2025. This growth reflects accelerated market adoption and digital-led execution excellence. The collaboration with Salesforce is expected to further enhance Tata Power’s operational efficiency and customer experience across touchpoints.

The implementation of Salesforce’s platforms is currently underway, with Tata Power and Salesforce planning to co-innovate high-impact, agentic AI-led workflows. These workflows are designed to transform omnichannel customer and partner contact centre operations, driving faster resolution, proactive service, and predictive engagement. The collaboration is part of Tata Power’s broader strategy to scale its rooftop solar nationwide, expand EV charging infrastructure, and advance intelligent energy management solutions.

Salesforce is a global leader in customer relationship management (CRM) and provides AI-powered platforms to enhance business operations. The collaboration with Tata Power aligns with Salesforce’s focus on enabling businesses to embed intelligence, agility, and customer-centricity into their operations.

Tata Power Company Ltd is a leading integrated power company and part of the Tata Group. It owns a diversified portfolio of 16.3 GW, spanning renewable and conventional energy generation, transmission, distribution, trading, storage solutions, and solar cell and module manufacturing. Tata Power is committed to achieving net-zero emissions by 2045 and has partnered with various public and private entities across India’s energy sectors, serving approximately 13 million customers nationwide.