Stanley Retail Appoints New CEO to Lead Strategic Growth

Filed: December 5, 2025

Filing Summary

Stanley Lifestyles Limited announced the appointment of Mr. Abhijeet Sonar as the Chief Executive Officer of its wholly owned subsidiary, Stanley Retail Limited. Mr. Sonar brings over 27 years of experience in luxury, hospitality, aviation, automotive, and lifestyle sectors. His appointment is part of Stanley’s strategy to enhance its position in the luxury furniture market. The company operates 73 retail outlets across India and focuses on design-led innovation and skilled craftsmanship. This leadership change aims to strengthen Stanley’s operational excellence and expand its global luxury ecosystem.

Stanley Lifestyles Limited has appointed Mr. Abhijeet Sonar as the Chief Executive Officer of Stanley Retail Limited, a wholly owned subsidiary. This announcement was made in compliance with Regulation 30(6) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Mr. Sonar’s appointment is effective immediately, and the information is available on the company’s website.

Mr. Abhijeet Sonar has a career spanning over 27 years, with experience in luxury, hospitality, aviation, automotive, and lifestyle brands. His previous roles include leadership positions at Hansgrohe Group and Villeroy & Boch, where he achieved significant growth and market expansion. At Hansgrohe Group, he led one of the company’s strongest growth phases, while at Villeroy & Boch, he executed a successful retail turnaround. His expertise in strategic expansion and operational excellence is expected to contribute to Stanley Retail’s growth.

Stanley Retail Limited focuses on expanding its portfolio and enhancing operational excellence. The company aims to create a global luxury ecosystem rooted in Indian craftsmanship, contemporary design, and premium consumer experience. Mr. Sonar’s leadership will focus on disciplined P&L ownership, strategic expansion, and long-term shareholder value. His approach emphasizes the importance of purpose, people, and performance in building a strong brand.

The appointment of Mr. Sonar aligns with Stanley Lifestyles Limited’s strategy to strengthen its position in the luxury furniture market. The company operates 73 retail outlets across major Indian cities, utilizing both company-owned and franchise formats. Stanley Lifestyles’ vertically integrated model ensures control over design, production, and retail, supporting a wide range of offerings in ultra-luxury, luxury, and super-premium categories.

Stanley Lifestyles Limited is one of India’s largest integrated super-premium and luxury furniture manufacturers and retailers. The company designs, manufactures, and retails a diverse array of premium and luxury furniture and interior products, including sofas, recliners, dining sets, kitchen cabinetry, beds, wardrobes, and accessories. Its strategic strengths lie in design-led innovation, skilled craftsmanship, and consistent expansion in high-opportunity markets.

For more information, visit the company’s website at www.stanleylifestyles.com.

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