Sarveshwar Foods Signs MoA for Basmati Rice Clusters in Jammu
Filing Summary
Sarveshwar Foods Limited has entered into a Memorandum of Agreement (MoA) with the Jammu and Kashmir Horticulture Produce Marketing Corporation (JKHPMC) for the development of Basmati Rice Clusters in Jammu, Samba, and Kathua districts. The project, valued at INR 197.29 crores, will be executed through Sarveshwar’s subsidiary, Himalayan Ancient Foods Private Limited. The initiative aims to cover 12,000 hectares and benefit approximately 7,500 farmers. The project will focus on enhancing productivity and market access for Basmati rice growers. The agreement was signed on January 20, 2026.
Sarveshwar Foods Limited has signed a Memorandum of Agreement (MoA) with the Jammu and Kashmir Horticulture Produce Marketing Corporation (JKHPMC) for the development of Basmati Rice Clusters in the Jammu region. The agreement, signed on January 20, 2026, involves the districts of Jammu, Samba, and Kathua. The project is part of the Horticulture Area Development Programme (HADP) and is valued at INR 197.29 crores.
The financial terms of the agreement specify a total project value of INR 197.29 crores. The project will be implemented through a wholly owned subsidiary of Sarveshwar Foods Limited, Himalayan Ancient Foods Private Limited, which will act as the Special Purpose Vehicle (SPV) for this initiative. This structure is intended to ensure focused execution, efficient governance, and effective monitoring of the cluster development activities.
The scope of the project includes the development of Basmati Rice Clusters across approximately 12,000 hectares of agricultural land. The initiative is expected to benefit around 7,500 farmers by improving productivity, quality, and market access for Basmati rice growers. Farmers will receive training in modern agricultural technologies, scientific farming practices, and improved crop management techniques. This approach aims to enhance efficiency, yield, and profitability for the farmers involved.
The project is situated within the broader context of agricultural development in Jammu and Kashmir, with an emphasis on cluster-based agricultural development and private sector participation. The initiative is designed to strengthen the Basmati rice value chain from seed to market, thereby enhancing farmers’ income and contributing to sustainable growth in the agriculture sector.
The agreement was formally signed by Mohammad Farooq Dar, Managing Director of JKHPMC, and Dr. Gayatri Tandon, Project Head at Sarveshwar Foods Ltd. The project is expected to proceed with immediate effect, with the subsidiary, Himalayan Ancient Foods Private Limited, overseeing the implementation and monitoring of the project activities.
JKHPMC functions as the Cluster Development Agency (CDA) for this project. The corporation focuses on enhancing the agricultural value chain in Jammu and Kashmir through structured institutional collaboration and technology-driven interventions.
Sarveshwar Foods Limited is engaged in the manufacturing, trading, processing, and marketing of branded and unbranded Basmati and non-Basmati rice in both domestic and international markets. The company operates primarily in the Jammu region and has expanded its product offerings to include premium categories of FMCG and organic products. Sarveshwar Foods is committed to sustainable agri-business practices and farmer-centric development.