RateGain SoHo Secures Eight 2026 HSMAI Adrian Awards for Social Media
Filing Summary
RateGain Travel Technologies Ltd announced that its AI-powered social media solution, SoHo, has won eight 2026 HSMAI Adrian Awards. These awards recognize excellence in hospitality marketing, specifically for performance-driven social media campaigns. SoHo’s campaigns have resulted in over 200 incremental bookings and more than $224K in directly attributable revenue. The campaigns achieved a return on ad spend of up to 235:1 and increased conversion rates by 615%. The awards highlight SoHo’s ability to transform social media into a measurable revenue driver for the hospitality industry.
RateGain Travel Technologies Ltd has announced that its AI-powered social media solution, SoHo, has won eight 2026 HSMAI Adrian Awards. These awards are among the highest honors in the hospitality industry, recognizing excellence in marketing strategies. The awards were given for SoHo’s performance-driven social media campaigns, which have been designed to transform social media from a visibility channel into a measurable revenue driver.
The financial outcomes of SoHo’s campaigns include over 200 incremental bookings directly influenced by social media efforts. The campaigns have generated more than $224K in directly attributable revenue. Additionally, the return on ad spend reached up to 235:1, and conversion rates increased by 615% compared to previous benchmarks. These figures demonstrate the financial impact of SoHo’s approach to social media marketing.
SoHo’s campaigns focus on aligning paid and organic social strategies with performance benchmarks traditionally reserved for direct acquisition channels. The campaigns have been deployed for various hospitality brands, including Grand Hyatt Baha Mar, Four Seasons Resort Bora Bora, Oberoi Hotels & Resorts, The Peninsula Beverly Hills, Royal Sonesta, and Margaritaville Beach Resort South Padre Island. The campaigns utilize AI-enabled optimization, high-intent audience segmentation, platform-native creative, and advanced conversion tracking to ensure measurable commercial outcomes.
The market context for these awards highlights a shift in the hospitality industry. Social media is increasingly being measured not just by engagement metrics but by its contribution to revenue growth and sustainable brand equity. SoHo’s recognition reflects this broader industry trend, emphasizing the importance of performance accountability in social media marketing.
The awards were announced on March 2, 2026, and are part of the HSMAI Adrian Awards, which recognize excellence in hospitality advertising, digital marketing, and integrated campaign strategy worldwide. The campaigns recognized this year demonstrate how a performance-led social strategy can deliver tangible business impact.
RateGain Travel Technologies Ltd is a global provider of AI-powered SaaS solutions for the travel and hospitality industry. The company works with over 13,000 customers and 700 partners in more than 160 countries. RateGain focuses on accelerating revenue generation through acquisition, retention, and wallet share expansion. The company collaborates with 33 of the top 40 hotel chains, 4 of the top 5 airlines, and 7 of the top 10 car rental companies, among others, to drive better business outcomes.