Radico Khaitan Launches Rampur 1943 Virasat Single Malt
Filing Summary
Radico Khaitan Ltd has announced the launch of Rampur 1943 Virasat Indian Single Malt. This new product is crafted from six-row Indian barley and matured in American Bourbon Barrels, followed by Ruby Port Pipes. The whisky is priced between ₹3,500 and ₹4,500 per bottle and will initially be available in Uttar Pradesh, Haryana, and Delhi. The company plans to expand distribution nationwide. Radico Khaitan, a major player in the Indian alcoholic beverage market, continues to focus on innovation and quality in its product offerings.
Radico Khaitan Ltd has announced the launch of its new product, the Rampur 1943 Virasat Indian Single Malt. The announcement was made through a press release dated November 24, 2025. The product is crafted at the foothills of the Himalayas and is made from carefully selected six-row Indian barley. The whisky is distilled in newly designed pot stills and matured in American Bourbon Barrels, followed by a finish in Ruby Port Pipes.
The Rampur 1943 Virasat is priced between ₹3,500 and ₹4,500 per bottle. The initial rollout will occur in Uttar Pradesh, Haryana, and Delhi, with plans for nationwide distribution. The pricing strategy reflects the company’s aim to make the product accessible to a broader audience while maintaining a focus on quality and craftsmanship.
The whisky is characterized by its maturation process, which takes advantage of the dramatic North Indian climate. The climate ranges from 45°C in the summer to 2°C in the winter, which accelerates the maturation process and imparts unique flavors. The whisky opens with notes of sweet vanilla, caramel, and toasted oak, followed by malty richness and tropical fruits. It culminates in flavors of red berries, stewed fruits, and silky spice, with a lingering sweetness from the Ruby Port Pipe finish.
Radico Khaitan Ltd has a long history in the Indian alcoholic beverage market, having commenced operations in 1943. The company is one of the largest manufacturers of Indian Made Foreign Liquor (IMFL) in India and has developed its brand portfolio organically. The portfolio includes various products such as Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, and Magic Moments Vodka, among others. The company operates distilleries in Rampur, Sitapur, and Aurangabad, Maharashtra, and has a total owned capacity of 321 million litres.
The Rampur 1943 Virasat will be available in select regions initially, with plans for a broader rollout. The company aims to expand its reach and make the artistry of Indian single malts accessible to a wider audience. The launch reflects Radico Khaitan’s commitment to innovation and quality in its product offerings.
Radico Khaitan Ltd is a leading player in the Indian alcoholic beverage market, known for its focus on quality and innovation. The company has a diverse portfolio of brands and continues to expand its reach both domestically and internationally. Radico Khaitan is committed to maintaining its position as a major player in the industry through strategic product launches and market expansion.