Radico Khaitan Launches Kohinoor Reserve Rum in India
Filing Summary
Radico Khaitan Limited has announced the launch of The Kohinoor Reserve Indian Dark Rum in India, following its international debut. The rum will initially be available in Uttar Pradesh, priced at INR 4,350 for a 750 ml bottle, with subsequent rollouts in Karnataka and Delhi. The product is matured in American Bourbon barrels, Cognac XO casks, and Vermouth casks. Radico Khaitan, a major player in the Indian alcoholic beverage market, aims to expand its presence in the premium dark rum segment with this new offering.
Radico Khaitan Limited has introduced The Kohinoor Reserve Indian Dark Rum to the Indian market. This follows the product’s successful international launch. The rum is now available in Uttar Pradesh and will soon be available in Karnataka and Delhi. The product is priced at INR 4,350 for a 750 ml bottle in Uttar Pradesh, INR 4,635 in Karnataka, and INR 3,750 in Delhi.
The Kohinoor Reserve is a triple-aged, super-premium rum. It is matured in three types of casks: American Bourbon barrels, Cognac XO casks, and Vermouth casks. This maturation process is designed to create a unique profile within the global dark rum category. The rum is distilled in small batches from fresh cane juice sourced during the North Indian winter.
The product rollout in India begins with Uttar Pradesh, with plans to expand to Karnataka and Delhi. The company has not specified exact dates for the rollout in Karnataka and Delhi. The introduction of The Kohinoor Reserve in India marks a significant step in Radico Khaitan’s strategy to enhance its presence in the premium dark rum segment.
Radico Khaitan Limited is responsible for the production and distribution of The Kohinoor Reserve. The company is one of India’s largest homegrown alcoholic beverage companies. The product is rooted in Indian rum-making traditions and is inspired by the Kohinoor diamond, symbolizing rarity and prestige.
The launch of The Kohinoor Reserve in India is part of Radico Khaitan’s broader strategy to capitalize on the growing demand for premium dark rum in the country. The company aims to leverage its heritage and craftsmanship to offer a product that appeals to discerning consumers. The rum’s unique maturation process and historical inspiration are key selling points.
Radico Khaitan Limited is a leading manufacturer of Indian Made Foreign Liquor (IMFL) in India. The company began operations in 1943 and has developed its brand portfolio organically. Its product range includes whiskies, gins, vodkas, and rums. Radico Khaitan is also a significant exporter of alcoholic beverages, with products available in over 100 countries.