Radico Khaitan Launches 1965 Spirit of Victory Espresso Coffee Rum
Filing Summary
Radico Khaitan Limited has announced the launch of its new product, the 1965 Spirit of Victory Espresso Coffee Premium Dark Rum, as per its press release dated November 7, 2025. This new product will initially be available in Uttar Pradesh, with plans to expand to Jharkhand and Haryana. The rum is priced at ₹950 for a 750 ml bottle in Uttar Pradesh. The company continues to expand its premium rum offerings, targeting consumers interested in artisanal blends. The press release is available on Radico Khaitan’s website.
Radico Khaitan Limited has announced the launch of its new product, the 1965 Spirit of Victory Espresso Coffee Premium Dark Rum. The announcement was made through a press release dated November 7, 2025. The new rum will initially be available in Uttar Pradesh, with plans to expand its availability to Jharkhand and Haryana. The product is part of Radico Khaitan’s strategy to expand its premium rum offerings.
The 1965 Spirit of Victory Espresso Coffee Rum is priced at ₹950 for a 750 ml bottle in Uttar Pradesh. It will be available in three different sizes: 750 ml, 375 ml, and 180 ml. The pricing strategy reflects the company’s focus on offering premium products in the market. The company has not disclosed further financial details related to the launch.
The new rum is crafted as a tribute to the courage of those who defended the nation. It combines the richness of Indian rum with the bold intensity of roasted espresso coffee. The product features a blend of flavors including espresso, mocha, toffee, caramel, vanilla, and hazelnut, with a finish of dark chocolate truffle. The company aims to cater to consumers who appreciate craftsmanship and flavor complexity.
The launch of the 1965 Spirit of Victory Espresso Coffee Rum is part of Radico Khaitan’s ongoing efforts to innovate within the premium spirits segment. The company has identified a growing interest in coffee-inspired spirits, particularly among younger consumers in urban centers. This product is positioned to meet the evolving flavor preferences of this demographic.
The product will be rolled out initially in Uttar Pradesh, with subsequent availability planned for Jharkhand and Haryana. The company has not specified the exact timeline for the expansion to these additional markets. The press release has been disseminated on Radico Khaitan’s website for public access.
Radico Khaitan Limited is one of India’s largest manufacturers of Indian Made Foreign Liquor (IMFL). The company began its operations in 1943 and has developed its brand portfolio organically. Radico Khaitan’s product range includes whiskies, rums, vodkas, and gins, among others. The company is also a significant exporter of alcoholic beverages, with its brands available in over 100 countries.