PNG Jewellers Opens 76th Store in Varanasi, Expands Central India Presence

P N Gadgil Jewellers Limited, known as PNG Jewellers, has opened its 76th store in Varanasi, Uttar Pradesh. This marks the company’s fourth outlet in the state. The new store is situated on Sigra Chauraha Road and covers an area of 6000 square feet. The launch event was attended by brand ambassador Madhuri Dixit. This development is part of PNG Jewellers’ strategy to enhance its retail presence in Central India.

The filing does not specify financial terms related to the store opening. However, the company introduced promotional offers to attract customers. These include a flat 50% discount on gold jewellery making charges and a flat 100% discount on diamond jewellery making charges. These offers are designed to increase footfall and encourage purchases during the launch period.

The new store features an extensive range of jewellery, including gold, diamond, and bridal collections. It showcases popular collections such as Saptam, Katha, Pratha, Eiina, and Polmi. These collections are curated to cater to regional tastes and traditions, focusing on weddings, festive occasions, and everyday wear. The store aims to connect with local cultural and spiritual sentiments by offering designs inspired by Varanasi’s rich traditions.

Varanasi is known for its spiritual culture and significant festivals, which influence local jewellery preferences. The city holds cultural and emotional value for jewellery, especially during weddings and religious events. PNG Jewellers’ expansion into this market aligns with its strategy to establish a strong presence in culturally rich areas. The launch event witnessed a positive response from customers, indicating the brand’s resonance with the local market.

The store opening took place on March 27, 2026. The event was attended by customers and jewellery enthusiasts, reflecting the brand’s established reputation. The presence of Madhuri Dixit added to the event’s appeal. The company aims to leverage this new location to further its reach in Central India, aligning with its broader expansion goals.

PNG Jewellers is a reputed jewellery brand with over 194 years of history. Under the leadership of Dr. Saurabh Gadgil, the company focuses on maintaining its heritage of purity, trust, and craftsmanship while evolving as a globally relevant brand. The expansion into Varanasi is part of its strategy to enhance its retail footprint in culturally significant markets across India.