Marico Introduces Nihar Naturals Shanti Aloe Vera Amla Hair Oil

On November 25, 2025, Marico Limited announced the launch of its new product, Nihar Naturals Shanti Aloe Vera Amla Hair Oil. This product combines Amla and Aloe Vera, ingredients known for their properties of strength and shine, respectively. The launch is part of Marico’s strategy to address the evolving haircare needs of modern consumers.

The new hair oil is available in various pack sizes, with prices ranging from Rs 20 to Rs 120. It will be distributed through offline retail outlets as well as e-commerce platforms. This product introduction is aimed at expanding Marico’s offerings in the hair oil category, where it holds a significant volume market share.

Nihar Shanti Amla has been a well-established brand in Northern and Western India, including states like Madhya Pradesh, Gujarat, Uttar Pradesh, and Punjab. The introduction of this new variant is a strategic move to modernize the brand while maintaining its core values of trust and efficacy.

Marico’s CEO of India Core Business, Ashish Goupal, emphasized the company’s commitment to innovation based on consumer insights. The launch reflects Marico’s efforts to provide accessible and effective haircare solutions that align with the dynamic lifestyles and beauty needs of today’s consumers.

In the fiscal year 2024-25, Marico recorded a turnover of USD 1.3 billion. The company operates in the global beauty and wellness categories, with a portfolio that includes brands such as Parachute, Saffola, and Livon. Approximately 25% of Marico’s revenue comes from its international consumer products portfolio.