Lemon Tree Hotels Rebrands Bengaluru Property to Keys Prima
Filing Summary
Lemon Tree Hotels Limited has rebranded its property in Whitefield, Bengaluru, from “Keys Select by Lemon Tree Hotels” to “Keys Prima by Lemon Tree Hotels” effective April 1, 2026. The hotel, owned by Berggruen Hotels Private Limited, a subsidiary of Lemon Tree Hotels, features 222 rooms and suites. The rebranding aligns with the evolving demand in Bengaluru’s business district. The property offers extensive banquet and meeting facilities, catering to corporate and MICE demand. This strategic move is part of Lemon Tree’s efforts to enhance its midscale offerings in key markets.
Lemon Tree Hotels Limited has announced the rebranding of its property in Whitefield, Bengaluru. The hotel, previously known as “Keys Select by Lemon Tree Hotels, Whitefield, Bengaluru,” is now rebranded as “Keys Prima by Lemon Tree Hotels, Whitefield, Bengaluru.” This change took effect on April 1, 2026. The property is owned by Berggruen Hotels Private Limited, a material subsidiary of Lemon Tree Hotels Limited.
The rebranded hotel offers 222 rooms and suites designed for business travelers. It includes extensive banquet and meeting facilities. The rebranding is part of a strategic upgrade to align with the increasing sophistication of demand in the Bengaluru market. The hotel aims to capture higher-yield business segments, focusing on premium corporate travelers and large-format MICE and social demand.
Located in Whitefield, a prominent IT and commercial corridor in Bengaluru, the hotel is positioned to serve a dense ecosystem of global capability centers, technology parks, and multinational offices. The area has evolved into a high-demand business destination, with growing spillover into leisure and extended stays. The hotel offers dining options such as Keys Café and Unlock Bar, along with recreational amenities including a fitness center and swimming pool.
The rebranding aligns with Lemon Tree Hotels’ strategy to enhance its midscale offerings. The transition to the Keys Prima portfolio marks a move up the value chain, with enhanced design and contemporary spaces. This repositioning is intended to strengthen the hotel’s appeal to premium corporate travelers and capture higher-value demand in Bengaluru’s business landscape.
The rebranding was officially communicated to the National Stock Exchange of India Limited and BSE Limited on April 1, 2026. The company has requested the exchanges to take note of this information. The rebranding is part of Lemon Tree Hotels’ broader strategy to expand its presence in key markets and cater to diverse demand segments.
Lemon Tree Hotels Limited is one of India’s leading hospitality companies, offering a range of experiences across various segments. The company operates over 130 hotels in more than 80 cities in India and abroad. With a focus on delivering comfort and quality, Lemon Tree Hotels continues to expand its network, catering to both business and leisure travelers.