Infibeam Avenues to Rebrand as AvenuesAI Limited

Infibeam Avenues Limited has announced its intention to rebrand as AvenuesAI Limited. This decision was made during a Board of Directors meeting and is subject to obtaining necessary approvals from statutory authorities. The company plans to discontinue the use of the name ‘Infibeam Avenues Ltd’ and adopt ‘AvenuesAI Limited’ as its new corporate identity.

The company reported a significant revenue growth of 84% in the first half of FY25-26. Additionally, the total payment volume (TPV) increased by 26% year-on-year. The rebranding is part of a broader strategy to enhance the company’s position in the digital payments sector, leveraging artificial intelligence to improve its service offerings. The company aims to integrate AI into various aspects of its operations, including payment processing, risk management, and fraud detection.

The rebranding to AvenuesAI reflects the company’s transition towards an AI-driven digital payment technology firm. The company plans to embed AI across its value chain, from authorization and routing to fraud detection and credit scoring. This strategic shift is intended to position the company as a leader in the global payment infrastructure market, under its flagship brand, CCAvenue.

Infibeam Avenues operates internationally, with a presence in the United Arab Emirates, Saudi Arabia, Australia, and the United States. The company also collaborates with major banks in Oman. The rebranding aligns with its global growth ambitions and aims to enhance brand perception in international markets. The company continues to expand its ecosystem through partnerships with public and private sector banks, cooperative banks, and other institutions, reinforcing its commitment to financial inclusion and broadening access to SMEs and rural markets.

The rebranding process is contingent upon receiving all requisite corporate and statutory approvals. The company will continue to offer its full suite of digital payments and fintech products under the CCAvenue brand, maintaining its focus on expanding its digital payment solutions globally.

Infibeam Avenues Limited is a leading global financial technology company offering comprehensive digital payment and AI solutions. Its flagship brand, CCAvenue, powers one of India’s largest payment gateway platforms, providing over 200 payment options. The company serves over 10 million clients across its digital payments and platform businesses, catering to merchants, enterprises, corporations, governments, and financial institutions in both domestic and international markets.