Hero MotoCorp Launches VIDA DIRT.E K3 Electric Motorcycle
Filing Summary
Hero MotoCorp has introduced the VIDA DIRT.E K3, an electric motorcycle designed for young riders aged 4 to 10 years. Priced at INR 69,990 for the first 300 units, the motorcycle features a size-adjustable platform and a 350W motor with a 360Wh removable battery. Production will occur at Hero’s facility in Tirupati, Andhra Pradesh, with retail starting January 15, 2026. The launch marks Hero’s entry into the off-road segment, expanding its electric vehicle offerings under the VIDA brand.
Hero MotoCorp has announced the launch of the VIDA DIRT.E K3, an electric motorcycle aimed at young riders aged 4 to 10 years. This product is part of the newly introduced DIRT.E line under the VIDA brand. The motorcycle is available at an introductory price of INR 69,990 for the first 300 units. The DIRT.E K3 is designed to adapt to the growth of young riders, featuring a size-adjustable platform that supports their development in motorcycling skills.
The financial terms of the launch include the introductory pricing strategy, which is set at INR 69,990 for the initial 300 units. This pricing is part of a strategic move to capture early interest and market share in the off-road electric motorcycle segment. The product will be available in three colors: Red, Purple, and White, with retail operations commencing from January 15, 2026.
Operationally, the VIDA DIRT.E K3 is equipped with a 350W continuous motor and a 500W peak motor, paired with a 360Wh removable battery. The battery can be charged from 0 to 100% in approximately three hours, providing up to three hours of riding time, depending on terrain and mode. The motorcycle features a three-stage adjustable system, allowing it to transform across Small, Medium, and Large configurations. This design addresses the issue of motorcycles being quickly outgrown by young riders.
The timeline for the product’s availability begins with the opening of Expressions of Interest on the VIDA website. Retail sales will start on January 15, 2026, with deliveries in the first phase available at select outlets in five cities: Delhi, Bengaluru, Pune, Jaipur, and Calicut. The production of the DIRT.E K3 will take place at Hero MotoCorp’s manufacturing facility in Tirupati, Andhra Pradesh.
The parties involved in the development of the DIRT.E K3 include Hero MotoCorp’s global engineering teams at the Hero Tech Centre Germany and the Centre of Innovation and Technology in Jaipur. These teams have collaborated to design and develop the motorcycle, leveraging Hero’s advanced mobility capabilities.
In the market context, the launch of the DIRT.E K3 signifies Hero MotoCorp’s entry into the off-road electric motorcycle segment, expanding its electric vehicle offerings under the VIDA brand. This move aligns with the company’s strategy to transition to electric mobility and cater to a new generation of riders. The product has received international recognition, including the Red Dot Design Award 2025 and the CES Innovation Award Honoree 2026, highlighting its design and engineering excellence.
Hero MotoCorp, headquartered in New Delhi, India, is the world’s largest manufacturer of motorcycles and scooters. The company operates eight manufacturing facilities and has a global footprint in 52 countries. Hero MotoCorp is committed to driving the transition to electric mobility through its VIDA brand and strategic alliances with companies like Harley-Davidson and Zero Motorcycles.