FirstCry Expands ‘Qwik’ Delivery Service in Bengaluru, Pune, Hyderabad
Filing Summary
Brainbees Solutions Ltd, operating as FirstCry, has expanded its ‘Qwik’ delivery service to select areas in Bengaluru, Pune, and Hyderabad as of March 13, 2026. The service offers delivery of baby and kids’ products within three hours. FirstCry utilizes its network of over 1,200 stores and 84 warehouses to support this service. The ‘Qwik’ model, launched in December 2025, is projected to handle approximately 60,000 orders in March 2026. Future plans include extending the service to additional regions, including Delhi NCR, Ahmedabad, and Chennai.
On March 13, 2026, Brainbees Solutions Ltd, known as FirstCry, announced the expansion of its ‘Qwik’ delivery service to select pincodes in Bengaluru, Pune, and Hyderabad. This service enables delivery of a wide range of baby and kids’ products within three hours.
The ‘Qwik’ service leverages FirstCry’s existing infrastructure, including over 1,200 modern stores and 84 warehouses across India. The service utilizes RocketBees, a tech-enabled logistics initiative, to facilitate rapid order fulfillment. The model, launched in December 2025, is expected to process approximately 60,000 orders in March 2026.
FirstCry’s ‘Qwik’ service is currently operational in key residential areas such as Whitefield and HSR Layout in Bengaluru, Baner, Kharadi, and Hinjewadi in Pune, and Manikonda and Banjara Hills in Hyderabad. The company plans to extend the service to additional pincodes in these cities and expand to Delhi NCR, Ahmedabad, and Chennai in the next phase.
Vivek Goel, Chief Business Officer of FirstCry, stated that the company aims to meet parents’ needs across both physical and online channels. The company is focused on enhancing customer experience and improving inventory efficiency by leveraging its store footprint. Future plans include reducing delivery timelines from three hours to two hours.
FirstCry is India’s largest multi-channel, multi-brand retailing platform for mothers, babies, and kids’ products. The company focuses on expanding its service offerings and enhancing customer experience through strategic use of its extensive store and warehouse network.