Balaji Telefilms Rebrands Astrology App to Balaji Astro Guide
Filing Summary
Balaji Telefilms Ltd. announced the rebranding of its astrology application from AstroVani by Balaji to Balaji Astro Guide. The change is effective immediately across digital platforms, with the iOS version to follow. The rebranding aims to eliminate confusion caused by similar-sounding third-party apps and to reinforce the Balaji identity. The company emphasizes the app’s role as a guide for astrology and spiritual insights. This update was disclosed under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements), Regulations, 2015.
On November 19, 2025, Balaji Telefilms Ltd. announced the rebranding of its premium astrology application. The app, previously known as AstroVani by Balaji, will now be called Balaji Astro Guide. This change is effective immediately across all digital platforms, including the Google Play Store, with the iOS launch to follow shortly.
The decision to rebrand follows the significant user adoption of the platform since its launch. The company noted that several third-party platforms with similar-sounding names had emerged, potentially causing confusion among users seeking the official Balaji experience. To address this, the company opted for a name that clearly carries the Balaji identity and articulates the app’s purpose.
The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements), Regulations, 2015. The information is also available on the company’s website.
Balaji Telefilms Ltd. is a prominent player in the Indian entertainment industry, focusing on television and digital content production. The company is known for its strategic moves in the digital space, aiming to expand its footprint in the spirituality-tech ecosystem.