Balaji Telefilms’ App Achieves 250K Downloads in 24 Hours
Filing Summary
Balaji Telefilms Ltd reported that its new digital product, Balaji Astro Guide, achieved over 250,000 downloads within 24 hours of launch. The app quickly reached the top of the iOS Lifestyle charts. The launch announcement by Joint MD Ekta Ravi Kapoor led to a significant increase in traffic, temporarily affecting server performance. The company aims to expand its digital presence beyond traditional media, with the app contributing to digital revenue in the coming months. The information was disclosed under Regulation 30 of SEBI’s Listing Obligations and Disclosure Requirements.
On November 26, 2025, Balaji Telefilms Ltd announced that its new digital product, Balaji Astro Guide, achieved over 250,000 downloads within 24 hours of its launch. This rapid uptake positioned the app among the fastest scaling applications from an Indian entertainment studio. The app quickly climbed to the top of the iOS Free App (Lifestyle) charts.
The launch announcement by Joint MD Ekta Ravi Kapoor resulted in a significant traffic increase, with peak loads reaching two to three times higher than projected benchmarks. This surge temporarily impacted server performance before systems were stabilized and fully restored. The app is emerging as a significant player in the astrology and spiritual wellness market, which is one of India’s high-frequency digital categories.
Ekta Ravi Kapoor, Founder and Joint MD of Balaji Telefilms Ltd, stated that the early traction of the app validates the company’s creative and product direction. Sanjay Dwivedi, Group CEO and Group CFO, noted that the market response exceeded expectations and that the app is expected to contribute meaningfully to the company’s digital revenue over the next 12 to 18 months.
With the launch of Balaji Astro Guide, the company signals its intent to build long-term digital intellectual property beyond traditional entertainment. The early performance of the app indicates that Balaji Telefilms is developing a scalable digital ecosystem.
Balaji Telefilms Ltd is a prominent player in the Indian entertainment industry, focusing on creating content across television, films, and digital platforms. The company is expanding its digital footprint, aiming to diversify its offerings and strengthen its position in the digital content market.