Bajaj Finance Reports 27% Increase in Festive Loan Volume
Filing Summary
Bajaj Finance Ltd. announced a 27% increase in festive loan volume, with 52% of new customers being first-time borrowers. The company disbursed approximately 63 lakh loans between September 22 and October 26, 2025, driven by government GST reforms and personal income tax changes. Bajaj Finance’s digital platforms and extensive distribution network facilitated this growth, advancing financial inclusion. The company also noted a trend towards premium consumer goods, particularly in the TV and air-conditioner segments. Bajaj Finance continues to focus on expanding access to credit through technological innovation.
Bajaj Finance Ltd. reported a 27% increase in festive loan volume, with 52% of new customers being first-time borrowers. The company disbursed approximately 63 lakh loans from September 22 to October 26, 2025. This growth was attributed to government GST reforms and changes in personal income tax, which enhanced consumer purchasing power.
The company experienced a 29% increase in the value of consumer loans compared to the previous year. Bajaj Finance’s extensive distribution network, comprising 239,000 active points across 4,200 locations, played a significant role in this growth. The company’s digital platforms also contributed to the increased loan disbursement, facilitating access to credit for a broader customer base.
Bajaj Finance observed a premiumization trend in consumer goods, particularly in the TV and air-conditioner segments. Loans for TVs with screens 40 inches and above accounted for 71% of total TV financing, up from 67% last year. The reduction in GST for these products enabled consumers to upgrade to higher-end models, reducing the average ticket size of loans by 6%.
The company’s focus on financial inclusion is evident in the acquisition of 23 lakh new customers, with over half being new-to-credit. Bajaj Finance’s digital platforms and on-ground presence have been instrumental in reaching underserved markets. The company provides Key Fact Statements in 19 languages to enhance transparency in loan agreements.
The festive loan surge aligns with the government’s next-generation GST reforms and personal income tax changes, which aim to boost consumer spending and economic growth. These measures have made everyday products more affordable, empowering middle and lower-income families to increase their spending during the festive season.
Bajaj Finance Ltd., a subsidiary of Bajaj Finserv Ltd., is a leading non-banking financial company focused on consumer loans, SME finance, and commercial lending. The company leverages technology and data analytics to enhance customer experiences and expand access to credit. Bajaj Finance holds the highest domestic credit ratings and continues to innovate in the financial services sector.