Amagi Media Lists on BSE, Plans ₹5,500 Million Tech Investment
Filing Summary
Amagi Media Labs Limited has announced its successful listing on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), marking it as the first cloud-native SaaS company in the broadcasting and streaming ecosystem to do so. The company plans to allocate ₹5,500 million from the net proceeds towards technology and cloud infrastructure by Fiscal 2028. The initial public offering (IPO) opened on January 13, 2026, and closed on January 16, 2026. The funds will also support inorganic growth and general corporate purposes.
Amagi Media Labs Limited has successfully listed its equity shares on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), becoming the first cloud-native SaaS company in the broadcasting and streaming ecosystem to achieve this milestone. The company, which provides end-to-end solutions across live production, content preparation, distribution, and monetization, announced this development on January 22, 2026. The initial public offering (IPO) was open from January 13 to January 16, 2026.
Amagi plans to utilize ₹5,500 million of the net proceeds from the IPO towards technology and cloud infrastructure investments. These investments are scheduled to be deployed in phases until Fiscal 2028. The funds will also be used for inorganic growth through unidentified acquisitions and general corporate purposes. The company reported revenue from operations of ₹11,626 million in FY25, with a compound annual growth rate (CAGR) of 30.70% between FY23 and FY25. For the six-month period ending September 30, 2025, Amagi reported a profit of ₹64.70 million on revenue of ₹7,048 million.
Amagi operates as an AI-enabled industry cloud platform, serving the media and entertainment industry. It offers solutions for live remote production, real-time ad decisioning, automated playout, and global content syndication. The company is recognized as the largest cloud-native software solution provider in cloud playout for the broadcasting and streaming industry, based on FY25 revenues. Amagi’s platform is trusted by 45% of the top 50 listed media and entertainment companies globally, powering over 7,000 channel deliveries across more than 300 content distributors.
The IPO witnessed significant investor participation, reflecting confidence in Amagi’s technology-led business model. The company aims to continue investing in product innovation and technology, leveraging its domain expertise to expand into new geographies. Amagi’s growth strategy is guided by the ‘Win, Expand, Extend’ framework, focusing on disciplined capital allocation to enhance stakeholder value.
The listing ceremony featured remarks from Baskar Subramanian, Co-Founder, Managing Director, and Chief Executive Officer of Amagi Media Labs Limited. He highlighted the early stages of global cloud transformation in the media ecosystem, noting that less than 10% of the sector has migrated to the cloud. The company plans to strategically pursue acquisitions and partnerships to scale profitably.
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited, and Avendus Capital Private Limited served as the Book Running Lead Managers for the public issue.
Amagi Media Labs Limited is an AI-enabled industry cloud platform designed for the new video economy. It assists media companies in modernizing operations, unifying streaming and broadcast workflows, and driving advanced monetization. The company offers a dynamic content and advertising marketplace and fully managed broadcast services, ensuring 24/7 reliability and compliance. Headquartered in Bengaluru, India, Amagi has a global team of over 850 members across the Americas, EMEA, and APAC, redefining media creation, distribution, and monetization.