Amagi Introduces AI Artwork Engine for Streaming Platforms
Filing Summary
Amagi Media Labs Limited has launched an AI Artwork Engine designed to automate the resizing and transformation of promotional artwork for global streaming platforms. This new capability is integrated into the Amagi NOW platform, enabling media companies to convert raw video into platform-ready artwork without manual intervention. The AI-driven solution addresses the artwork bottleneck by automating the creation of multiple artwork variants required for different platforms. The service is available to Amagi NOW customers, with a broader rollout planned for Q2 2026.
Amagi Media Labs Limited has announced the launch of its AI Artwork Engine, a new feature within the Amagi NOW platform. This development aims to automate the resizing and transformation of promotional artwork for global streaming platforms. The AI-driven solution is designed to eliminate the manual workflows traditionally involved in creating artwork variants for different platforms and regions.
The filing does not disclose specific financial terms or payment structures related to the launch of the AI Artwork Engine. The focus of the announcement is on the operational capabilities and integration of the new feature into the existing Amagi NOW platform.
The AI Artwork Engine is built on Amagi Intelligence, the company’s AI layer. It automates the process of identifying and transforming images from video content into various formats required by different platforms. This includes aspect ratios such as 16:9 for Connected TV, 9:16 for mobile, and 1:1 for social media. The engine maintains subject framing and visual integrity while adhering to platform-specific rules. This automation is intended to reduce manual artwork creation time and ensure consistent visual quality across platforms.
The introduction of the AI Artwork Engine addresses a common challenge faced by media companies: the need to create multiple artwork variants for distribution across various platforms, including FAST, OTT, and social channels. By automating this process, Amagi aims to streamline operations for content distributors and reduce the time required for artwork approval and distribution.
The AI Artwork Engine is currently available to Amagi NOW customers. A phased rollout to the broader customer base is scheduled to begin in Q2 2026. This timeline indicates Amagi’s strategic approach to gradually introduce the new capability to its wider clientele.
Amagi Media Labs Limited is a cloud-native SaaS platform serving the global media and entertainment industry. The company enables media companies to launch, manage, distribute, and monetize content across cable, OTT, and FAST platforms. Amagi’s platform includes solutions for Streaming Unification, Monetization & Marketplace, and Cloud Modernization, offering end-to-end content operations and distribution capabilities. The company manages over 9,000 channel deliveries across more than 300 distributors in over 40 countries.