Allied Blenders Subsidiary Launches YELLO Designer Whisky
Filing Summary
Allied Blenders and Distillers Limited, through its subsidiary ABD Maestro Pvt. Ltd., has launched YELLO Designer Whisky, a fusion of Scotch and Indian Malts. The product is introduced in Maharashtra with a price of Rs. 2,700 for a 750ML bottle. The launch follows the introduction of Rangeela Vodka by Ranveer Singh, Co-Founder and Creative Partner of ABD Maestro. The whisky combines Speyside and Highland Scotches with Indian Malts, offering a unique blend. The company plans to expand distribution to Goa, West Bengal, and North India.
Allied Blenders and Distillers Limited, through its subsidiary ABD Maestro Pvt. Ltd., has announced the launch of YELLO Designer Whisky. This new product is a fusion of Scotch Malts and Indian Malt whiskies. The launch follows the introduction of Rangeela Vodka by Ranveer Singh, who is the Co-Founder and Creative Partner of ABD Maestro. The whisky is designed to reflect modern India with its distinctive packaging and blend.
The YELLO Designer Whisky is priced at Rs. 2,700 for a 750ML bottle and has been initially launched in Maharashtra. The company plans to expand its availability to other regions, including Goa, West Bengal, and North India. The whisky combines the characteristics of Speyside and Highland Scotches with Indian Malts, matured in ex-bourbon oak, providing notes of vanilla caramel and gentle oak, complemented by the warmth and richness of Indian Malts.
The scope of the launch includes a unique packaging design that aims to capture the attention of consumers. The whisky’s packaging features sleek lines and a ‘whisky window’, which is intended to appeal to a youthful and expressive demographic. The product is positioned within the super-premium and luxury spirits segment, which is experiencing growth in India.
ABD Maestro Pvt. Ltd. is focusing on the super-premium and luxury spirits market, which is expanding as India continues to grow as a global economy. The company markets several brands, including Arthaus Blended Malt Scotch Whisky, Zoya Special Batch Gin, Rangeela Contemporary Indian Vodka, and others. Through a partnership with Roust Corporation, ABD Maestro has also introduced Russian Standard Vodka in India.
The launch of YELLO Designer Whisky is part of ABD Maestro’s strategy to cater to new-age consumers who value self-expression and brand identity. The whisky’s introduction is aligned with the company’s focus on quality and creativity, aiming to meet the preferences of a modern, culture-forward audience.
ABD Maestro Pvt. Ltd. is a subsidiary of Allied Blenders and Distillers Limited, specializing in super-premium and luxury spirits. The company is committed to developing innovative products that resonate with contemporary consumers. Its portfolio includes a range of spirits that are marketed across various regions in India.
Allied Blenders and Distillers Limited is a leading company in the Indian spirits industry. The company focuses on expanding its product offerings and market presence through strategic launches and partnerships. ABD is dedicated to delivering high-quality products that cater to diverse consumer preferences.