Allied Blenders’ Subsidiary Launches AODH Irish Whiskey in India
Filing Summary
Allied Blenders and Distillers Limited, through its subsidiary ABD Maestro Pvt. Ltd., has launched AODH Irish Whiskey in India. This marks the company’s entry into the rapidly expanding Irish whiskey segment. The product will initially be available in Haryana and Maharashtra, priced at ₹3,950 for a 750ml bottle, with plans to expand to other regions. The launch aligns with the growing demand for premium spirits in India, as indicated by a 57% increase in Irish whiskey exports to the country. ABD Maestro is focused on developing premium brands for both Indian and global markets.
Allied Blenders and Distillers Limited, through its subsidiary ABD Maestro Pvt. Ltd., has announced the launch of AODH Irish Whiskey in India. This development signifies the company’s entry into the rapidly expanding Irish whiskey market segment. The launch was officially communicated to the BSE and NSE under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.
The financial details of the launch include the pricing of AODH Irish Whiskey at ₹3,950 for a 750ml bottle. The product will initially be available in the states of Haryana and Maharashtra. The company plans to expand distribution to Goa, West Bengal, Karnataka, Delhi, and key markets in North India. The pricing strategy positions AODH Irish Whiskey in the super-premium segment, targeting discerning consumers seeking high-quality spirits.
The operational scope of this launch involves the introduction of a product crafted using a signature triple distillation process. AODH Irish Whiskey is characterized by a bright gold hue with subtle coppery glints and exceptional clarity. The whiskey offers notes of vanilla cream, light honey, and toffee, derived from ex-bourbon cask maturation. The product aims to cater to contemporary palates while maintaining traditional distilling heritage.
The market context for this launch is favorable, as India has emerged as a significant growth market for Irish whiskey. According to the Drinks Ireland ‘Spirits 2024 Annual Report’, exports of Irish whiskey to India have grown by 57%, making India the fifth-largest market for this category globally. This trend reflects a shift in Indian consumer preferences towards premium and authentic spirits, providing an opportunity for ABD Maestro to establish a strong presence in this segment.
The timeline for the product rollout begins with its availability in Haryana and Maharashtra, followed by expansion to other regions. The launch is part of ABD Maestro’s strategy to enhance its portfolio of super-premium spirits. The company is co-founded by Ranveer Singh, who also serves as its creative partner, focusing on creating world-class brands for both Indian and global audiences.
About ABD Maestro Pvt. Ltd.: ABD Maestro is a subsidiary of Allied Blenders and Distillers Limited, specializing in super-premium and luxury spirits. The company’s portfolio includes products such as Arthaus Blended Malt Scotch Whisky, Zoya Special Batch Gin, and Rangeela Contemporary Indian Vodka. ABD Maestro collaborates with Roust Corporation to introduce Russian Standard Vodka in India.
About Allied Blenders and Distillers Limited: Allied Blenders and Distillers Limited is a leading player in the Indian spirits industry, focusing on the development and distribution of a wide range of alcoholic beverages. The company is committed to expanding its presence in both domestic and international markets by offering premium and innovative products.