Allied Blenders Launches RANGEELA Vodka with Ranveer Singh
Filing Summary
Allied Blenders and Distillers Limited, through its subsidiary ABD Maestro Pvt. Ltd., has launched RANGEELA Vodka, a new product in the super-premium spirits category. Co-founded by Ranveer Singh, the vodka is triple distilled and platinum chill-filtered. Initially available in Maharashtra at an MRP of Rs. 2,400 for 750ML, RANGEELA will soon expand to Goa, West Bengal, and North India. The launch aligns with the growing premiumisation trend in India’s vodka market. The product aims to cater to the evolving tastes of young adults influenced by international trends and cocktail culture.
Allied Blenders and Distillers Limited, through its subsidiary ABD Maestro Pvt. Ltd., has announced the launch of RANGEELA Vodka. This new product is introduced in collaboration with Ranveer Singh, who serves as the Co-Founder and Creative Partner. RANGEELA Vodka is positioned within the super-premium and luxury spirits category, aiming to offer a contemporary Indian vodka experience.
The financial details of the launch include the initial pricing of RANGEELA Vodka at an MRP of Rs. 2,400 for a 750ML bottle. The product is first available in Maharashtra, with plans to expand to other regions such as Goa, West Bengal, and North India. The pricing strategy reflects the premium positioning of the product in the market.
RANGEELA Vodka is characterized by its triple distilled and platinum chill-filtered production process, ensuring high quality and smoothness. The vodka is designed to be versatile, suitable for consumption as a smooth shot or in cocktails. The product aims to enhance the flavors of cocktails such as cosmopolitans, blue lagoons, and espresso martinis. The brand emphasizes a bold and expressive identity, aligning with the vibrant and colorful theme conceptualized by Ranveer Singh.
The launch of RANGEELA Vodka is set against the backdrop of a rapidly premiumising vodka category in India. The market is experiencing growth driven by young adults who are increasingly exposed to international trends and a burgeoning cocktail culture. This context provides a favorable environment for the introduction of a premium vodka brand like RANGEELA.
The product was officially launched on November 11, 2025. The initial rollout in Maharashtra will be followed by a phased expansion into other key markets. The involvement of Ranveer Singh as a Co-Founder and Creative Partner is a strategic move to leverage his influence and align the brand with contemporary cultural trends.
About ABD Maestro Pvt. Ltd.: ABD Maestro Pvt. Ltd. is a subsidiary of Allied Blenders and Distillers Limited, focusing on super-premium and luxury spirits. The company markets various brands, including Arthaus Blended Malt Scotch Whisky and Zoya Special Batch Gin. Through a partnership with Roust Corporation, ABD Maestro has introduced Russian Standard Vodka to the Indian market.
About Allied Blenders and Distillers Limited: Allied Blenders and Distillers Limited is a leading player in the Indian spirits industry. The company is known for its diverse portfolio of alcoholic beverages, including whisky, vodka, and gin. Allied Blenders focuses on expanding its market presence through strategic product launches and partnerships, catering to evolving consumer preferences.