Aayush Wellness Partners with Blinkit for Distribution Network Expansion
Filing Summary
Aayush Wellness Limited has announced a strategic partnership with Blinkit to enhance its distribution network. This collaboration aims to leverage Blinkit’s urban delivery capabilities to improve the availability and delivery speed of Aayush Wellness products. The partnership is part of Aayush Wellness’s strategy to expand its presence in the nutraceutical and wellness market across metropolitan and emerging urban centers. The agreement does not involve any shareholding or related party transactions. The detailed terms of the partnership are mutually agreed upon by both parties.
Aayush Wellness Limited has entered into a strategic partnership with Blinkit, a leading quick-commerce platform in India. This partnership is designed to enhance Aayush Wellness’s distribution network and accelerate its omnichannel expansion strategy. The collaboration will utilize Blinkit’s extensive urban delivery network and logistics infrastructure to ensure rapid and reliable delivery of Aayush Wellness products, thereby improving consumer accessibility.
The filing does not disclose specific financial terms or payment structures related to the partnership. The agreement does not involve any shareholding in Blinkit by Aayush Wellness, and there are no related party transactions. The terms of the partnership, including any amendments, are mutually decided by both parties.
The scope of the partnership includes the distribution of Aayush Wellness products through Blinkit’s platform. This integration aims to reinforce Aayush Wellness’s presence across metropolitan and emerging urban centers, ensuring real-time product availability and improved supply-chain efficiency. The partnership does not grant any special rights such as the appointment of directors or changes in capital structure.
The collaboration is set against the backdrop of India’s fast-growing nutraceutical and wellness market. The market was valued at approximately USD 32 billion in 2024 and is projected to surpass USD 75 billion by 2033. Aayush Wellness aims to capitalize on this growth through digital expansion and strategic partnerships that enhance accessibility and efficiency.
The timeline for the implementation of this partnership has not been specified in the filing. The agreement is effective as of November 17, 2025, with ongoing terms subject to mutual agreement between Aayush Wellness and Blinkit.
Blinkit is a quick-commerce platform that focuses on providing rapid delivery services across urban areas in India. The platform’s advanced logistics infrastructure supports the efficient distribution of various products, enhancing consumer convenience and accessibility.
Aayush Wellness Limited, established in 1984, is an integrated health and wellness company dedicated to offering products that merge wellbeing with innovation. The company focuses on promoting healthier lifestyle choices through its diverse range of wellness products and services. Aayush Wellness continues to expand its distribution footprint and strengthen supply chain efficiency to unlock new growth opportunities in India’s health and wellness markets.