Tata Communications Partners with Real Madrid for India Fan Program

Tata Communications Limited has announced a collaboration with Real Madrid CF and Footballerista Mobile (Suisse) AG to introduce the Madridista Premium loyalty program in India. This initiative is designed to engage over 22 million fans and 11 official fan clubs across the country. The program aims to bring Indian fans closer to Real Madrid, offering them unique opportunities to connect with the club and enjoy exclusive benefits as part of the Madridista community.

The financial terms of the collaboration were not disclosed in the filing. However, Tata Communications will play a central role in providing the digital infrastructure necessary for the program. The company will utilize its digital solutions and Tata Communications MOVE™ to ensure seamless communication and connectivity for fans. Footballerista will enhance the fan experience through orchestrated campaigns and subscriber engagement, leveraging its expertise in digital content delivery.

Operationally, the collaboration will integrate Real Madrid’s digital ecosystem with Tata Communications’ local expertise to offer a personalized Madridista Premium experience. This includes exclusive emotional content, curated merchandise, and meaningful local engagement opportunities for Indian fans. The initiative aims to create a comprehensive fan experience that goes beyond traditional loyalty programs, fostering a deeper connection between fans and the club.

The timeline for the implementation of the Madridista Premium program was not specified in the filing. However, the collaboration is expected to roll out in phases, with initial efforts focused on onboarding fans and establishing the necessary digital infrastructure. Subsequent phases will likely involve expanding the program’s reach and enhancing the range of offerings available to subscribers.

The collaboration involves three primary entities: Tata Communications, Real Madrid CF, and Footballerista Mobile. Tata Communications is responsible for providing the digital backbone and connectivity solutions, while Footballerista will manage the customer-facing aspects of the program. Real Madrid will contribute its digital ecosystem and exclusive content to enhance the fan experience in India.

The market context for this collaboration is significant, given the growing popularity of football in India and the increasing demand for digital fan engagement solutions. By partnering with Real Madrid, Tata Communications is positioning itself as a key player in the sports sector’s digital transformation. The collaboration aligns with the company’s broader strategy to leverage its digital capabilities to enhance customer experiences and drive engagement in new markets.

Real Madrid CF is recognized as one of the most successful football clubs globally, with numerous accolades including 15 European Cups and 36 National Leagues. The club’s commitment to digital innovation and fan engagement is reflected in its partnership with Tata Communications, aiming to expand its global community and strengthen its presence in emerging markets like India.

Tata Communications, a part of the Tata Group, is a global digital ecosystem enabler. The company focuses on digital transformation, providing connectivity, cloud hosting, and security solutions to enterprises worldwide. By collaborating with Real Madrid, Tata Communications is enhancing its role in the sports sector, leveraging its digital solutions to create new fan engagement opportunities.