RateGain Unifies MarTech Under Sojern, Expanding Travel Data Reach
Filing Summary
RateGain Travel Technologies Ltd has announced the consolidation of its MarTech capabilities by integrating Adara and Sojern into a single entity under the Sojern brand. This strategic move creates the world’s largest source of travel intent data. The unification aims to enhance predictive traveler insights and multichannel engagement on a global scale. The integration retains Adara’s workforce and is part of a multi-stage strategic alignment to develop an AI-powered growth platform for the travel and hospitality industry. The announcement was made on March 3, 2026.
RateGain Travel Technologies Ltd has announced the consolidation of its MarTech capabilities by integrating Adara and Sojern into a single global entity under the Sojern brand. This strategic unification aims to create the world’s largest source of travel intent data. The announcement was made in accordance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The integration is designed to deliver predictive traveler insights and multichannel engagement at a global scale.
The filing does not disclose specific financial terms or amounts related to the consolidation. However, the strategic move is intended to combine products, talent, and data assets under a single brand. This alignment is expected to deepen product depth and data moats, reinforcing differentiation in the global travel technology landscape. The unification is part of RateGain’s mission to simplify growth for travel brands by unlocking the full potential of integrated data.
The operational scope of the unification involves combining the capabilities of Adara and Sojern to create a platform that offers deep travel-intent intelligence with global media activation and performance capabilities. The unified platform will focus on delivering a growth engine designed to set new benchmarks for the travel marketing industry. The integration retains the Adara workforce under newly organized leadership, ensuring continuity and expertise in delivering customer value.
The context of this strategic move is to address the demands of the rapidly evolving travel marketing industry. By uniting people, data, and technology under the Sojern brand, RateGain aims to create a platform that connects marketing, distribution, and revenue decisions. This alignment is part of a multi-stage strategic alignment to develop the industry’s most comprehensive AI-powered growth platform, purpose-built to help hospitality and travel companies maximize direct bookings.
The timeline for the integration was not specified in the filing. However, the announcement was made on March 3, 2026, indicating the commencement of the strategic alignment. The integration is part of RateGain’s broader strategy to create a unified growth engine for the travel and hospitality industry.
**About RateGain**
RateGain Travel Technologies Ltd is a global provider of AI-powered SaaS solutions for the travel and hospitality industry. The company works with over 13,000 customers and 700 partners across more than 160 countries. RateGain focuses on accelerating revenue generation for travel and hospitality businesses through acquisition, retention, and wallet share expansion. Founded in 2004, the company collaborates with leading hotel chains, airlines, car rental companies, and travel management organizations to drive better business outcomes.