Prism Johnson Introduces ‘Prism Chakachak’ Gypsum Plaster
Filing Summary
Prism Johnson Limited has announced the introduction of ‘Prism Chakachak’ Gypsum Plaster under its cement division, Prism Cement. The product is part of the company’s strategy to expand its construction materials portfolio. ‘Prism Chakachak’ is a lightweight, quick-setting plaster designed for smooth wall and ceiling finishes, requiring no water curing. The product will be distributed through Prism Cement’s existing network of approximately 2,400 dealers across Central India, including Uttar Pradesh, Madhya Pradesh, and Bihar. This addition enhances Prism Johnson’s range of building materials, which includes cement, tiles, bathware, and more.
Prism Johnson Limited has introduced a new product, ‘Prism Chakachak’ Gypsum Plaster, under its cement division, Prism Cement. The announcement was made on February 27, 2026. This product is part of the company’s strategy to expand its value-added construction materials portfolio.
‘Prism Chakachak’ Gypsum Plaster is a lightweight, quick-setting material designed to provide smooth, paint-ready wall and ceiling finishes. It does not require water curing, which reduces construction time and labor requirements. The product offers low shrinkage with minimal cracks and is naturally fire-resistant and eco-friendly. It provides thermal and acoustic insulation while adding minimal load to structures.
The company’s cement business, Prism Cement, has a strong presence in Central India, including key markets such as Uttar Pradesh, Madhya Pradesh, and Bihar. The product will be made available across these regions through the company’s established distribution network of approximately 2,400 dealers.
Prism Johnson Limited offers a diversified portfolio of building materials, including cement, tiles, bathware, ready-mix concrete, and construction chemicals. The addition of gypsum plaster further enhances the company’s integrated product basket, allowing customers to access a wider range of construction and interior solutions.
Prism Johnson Limited operates through three key business divisions: Prism Cement, H & R Johnson (India), and Prism RMC. The company provides a wide range of products to retail, institutional, and infrastructure customers across India. Its cement division markets products under brands such as Champion and Duratech, with an installed capacity of 5.6 MTPA. Prism RMC has a pan-India presence with 87 ready-mix concrete plants, supported by NABL-certified technical laboratories to ensure quality standards.