Heritage Foods Acquires 51% Stake in Get-A-Way Healthy Desserts
Filing Summary
Heritage Foods Limited announced the acquisition of a 51% stake in Peanutbutter and Jelly Private Limited, which owns the health-focused dessert brand Get-A-Way. The transaction, valued at ₹9 crore, involves the purchase of shares from Sky Gate Hospitality Private Limited. Post-acquisition, the target company will become a subsidiary of Heritage Foods. The remaining 49% stake will stay with the existing promoters, with an option for Heritage to acquire an additional 20% after March 2026. The acquisition aligns with Heritage Foods’ strategy to expand its presence in the healthy dessert and value-added dairy segment.
Heritage Foods Limited announced the acquisition of a 51% equity stake in Peanutbutter and Jelly Private Limited, the company behind Get-A-Way, a health-focused dessert brand offering protein ice creams, vegan desserts, and low-calorie frozen products. The acquisition was approved by the Board of Directors at its meeting on October 27, 2025.
Under the terms of the transaction, Heritage Foods will acquire the 51% stake from Sky Gate Hospitality Private Limited, which currently holds the same. The acquisition will be executed through a cash consideration of ₹9 crore, and completion is expected within 45 days of the board’s approval, subject to the conditions set out in the Share Purchase Agreement (SPA).
Following completion, Peanutbutter and Jelly Private Limited will become a subsidiary of Heritage Foods Limited. The remaining 49% stake will continue to be held by the existing promoters of Get-A-Way, with Heritage Foods also having an option to purchase an additional 20% stake after March 2026 at a valuation determined at that time.
The acquisition aligns with Heritage Foods’ long-term growth strategy to expand into value-added dairy and dessert segments, strengthening its footprint in the health-oriented and guilt-free indulgence category. The move adds a complementary business vertical to Heritage’s dairy portfolio by leveraging Get-A-Way’s established brand presence in protein-based and low-sugar dessert formats.
About Peanutbutter and Jelly Private Limited (Get-A-Way)
Incorporated in 2022, Peanutbutter and Jelly Private Limited retails a range of healthy desserts under the brand Get-A-Way. Its portfolio includes protein ice creams, keto desserts, vegan pops, low-calorie kulfis, and other health-conscious frozen foods. The products are available through e-commerce, quick-commerce platforms, and retail chains across India. The company reported a turnover of ₹18.08 crore for FY 2024–25, up from ₹14.80 crore in FY 2023–24.
About Heritage Foods Limited
Founded in 1992, Heritage Foods Limited is one of India’s leading dairy companies, engaged in the processing and marketing of milk, curd, paneer, butter, and other dairy products. The company operates across 17 states and has a wide distribution network catering to millions of consumers daily. Heritage Foods follows a farm-to-home operational model that integrates dairy procurement, processing, and quality management. The company continues to strengthen its portfolio through product innovation and strategic acquisitions in nutrition-based categories.