IZMO Ltd. Division FrogData Partners with FordDirect for Dealership Services
Filing Summary
IZMO Ltd.’s division, FrogData, has partnered with FordDirect to enhance dealership service operations through The Shop, an e-commerce platform for Ford and Lincoln dealers. FrogData’s FixedOps Solutions Suite, including FixedOps Mojo and FixedOps Velocity, will be available to dealerships, offering tools for service operations intelligence and hyperlocal service marketing. This collaboration aims to streamline dealership operations and improve service profitability. The partnership was announced on January 27, 2026, and aligns with FordDirect’s mission to support dealerships with efficient vendor solutions.
On January 27, 2026, IZMO Ltd. announced that its division, FrogData, has partnered with FordDirect to join The Shop, an e-commerce platform designed for Ford and Lincoln dealerships. This collaboration aims to enhance dealership service operations by providing access to FrogData’s FixedOps Solutions Suite. The Shop offers a curated online shopping experience for dealers, featuring vetted vendors and pre-negotiated prices for essential products and services.
The financial terms of the partnership between FrogData and FordDirect have not been disclosed in the filing. The collaboration allows FrogData to offer its FixedOps Solutions Suite to Ford and Lincoln dealerships, providing tools that aim to improve service operations and profitability. The Shop, powered by FordDirect, facilitates cost savings and operational efficiencies for dealerships by connecting them with trusted vendors.
The scope of the partnership includes the availability of FrogData’s FixedOps Mojo and FixedOps Velocity to Ford and Lincoln dealerships. FixedOps Mojo is a Service Operations Intelligence Platform that utilizes AI and data analytics to provide instant analysis and prioritized action items for service managers. This platform assists in increasing the Effective Labor Rate (ELR), reducing profit leakage, and optimizing service menus. FixedOps Velocity is a hyperlocal service marketing program designed to help franchise dealers retain post-warranty customers and compete with independent repair shops by enhancing local digital visibility and reinforcing OEM service advantages.
The market context for this partnership involves the evolving retail automotive business landscape, where dealerships face increasing demands for resources, regulatory compliance, and technology updates. The Shop is designed to address these challenges by offering a streamlined platform for accessing necessary dealership solutions. FrogData’s inclusion in The Shop aligns with FordDirect’s mission to support dealerships in focusing on core activities by providing efficient vendor solutions.
The partnership was announced on January 27, 2026. The implementation timeline and specific milestones for the integration of FrogData’s solutions into The Shop have not been detailed in the filing. The collaboration involves FrogData, an automotive data and analytics company, and FordDirect, a joint venture between Ford Motor Company and its dealers, focused on digital marketing and advertising solutions for Ford and Lincoln dealerships.
FordDirect is a joint venture between Ford Motor Company and its dealers, providing digital marketing and advertising solutions exclusively for Ford and Lincoln dealerships. The company aims to help dealerships sell more vehicles by connecting data, analytics, and technology.
IZMO Ltd. is a company specializing in automotive data and analytics, focusing on improving dealership profitability and operational discipline. The company’s solutions transform repair order pricing and market data into actionable insights for service managers and dealer leadership, supporting long-term customer retention and service revenue protection.