Mahindra & Mahindra Records 93689 Bookings for New SUVs
Filing Summary
Mahindra & Mahindra Ltd announced that it has received a total of 93689 bookings for its newly launched SUVs, the XEV 9S and XUV 7XO, as of January 14, 2026. The bookings translate into a booking value of over ₹ 20500 crore, calculated at the ex-showroom price. The XUV 7XO deliveries have commenced, while the XEV 9S deliveries will start in the week of January 26, 2026. This update follows previous announcements made on November 27, 2025, and January 5, 2026, regarding the launch of these vehicles.
Mahindra & Mahindra Ltd has announced that it has recorded a total of 93689 bookings for its newly launched SUVs, the XEV 9S and XUV 7XO, as of January 14, 2026. The bookings amount to a value of over ₹ 20500 crore, calculated at the ex-showroom price. This announcement follows previous updates made on November 27, 2025, and January 5, 2026, regarding the launch of these vehicles.
The company has commenced deliveries of the XUV 7XO from January 14, 2026. Deliveries for the XEV 9S are scheduled to begin in a phased manner starting the week of January 26, 2026. These SUVs are available in electric, diesel, and petrol powertrains, catering to distinct usage needs and preferences in the SUV segment.
Founded in 1945, the Mahindra Group is a multinational federation of companies with a significant presence in various sectors, including farm equipment, utility SUVs, information technology, and financial services. It is recognized as the world’s largest tractor company by volume and has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The group focuses on leading ESG initiatives globally, enabling rural prosperity, and enhancing urban living.