P N Gadgil Jewellers Announces New Brand Ambassador for Litestyle
Filing Summary
P N Gadgil Jewellers Limited has announced the appointment of Sara Tendulkar as the brand ambassador for its sub-brand, Litestyle by PNG. This announcement is part of the company’s strategy to connect with younger consumers through its contemporary lightweight fine jewellery line. The partnership will last two years, starting in December 2025, with collections featuring Sara Tendulkar launching in March 2026. Litestyle by PNG plans to expand to approximately 50 stores by FY 2028, focusing initially on Maharashtra before extending to other regions in India.
P N Gadgil Jewellers Limited has announced the appointment of Sara Tendulkar as the brand ambassador for its sub-brand, Litestyle by PNG. This announcement is part of the company’s strategic efforts to engage with younger consumers through its contemporary lightweight fine jewellery line. The partnership with Sara Tendulkar is intended to enhance the brand’s connection with future jewellery consumers in India.
The financial terms of the partnership with Sara Tendulkar have not been disclosed in the filing. However, the collaboration is structured as a two-year agreement, beginning in December 2025. During this period, Sara Tendulkar will participate in brand and collection campaigns, digital initiatives, media interactions, and key store launches. The collections featuring Sara Tendulkar are planned for launch from March 2026 onwards.
The scope of the partnership includes Sara Tendulkar serving as a style muse for select collections. Litestyle by PNG operates as a distinct business vertical under the PNG umbrella, targeting women who purchase jewellery beyond traditional or festive occasions. The brand follows a strong omnichannel approach, integrating physical stores, digital platforms, and content-led engagement to cater to modern consumers.
Litestyle by PNG has received an encouraging response from its pilot stores in Pune and Goa. The brand is now set for structured expansion, with plans to scale to approximately 50 stores by FY 2028. This expansion will include a mix of company-owned and franchise-owned formats, supported by a robust online store and app. The initial phase of expansion will focus on Maharashtra, followed by other regions in India.
The partnership with Sara Tendulkar is part of P N Gadgil Jewellers Limited‘s broader strategy to remain relevant to younger consumers. The company aims to bridge its legacy customers with future customers through modern retail formats and contemporary design language. Litestyle by PNG is designed around everyday moments rather than only traditional occasions, emphasizing self-expression and digital integration.
P N Gadgil Jewellers Limited is a well-established jeweller with over 193 years of experience in creativity and trusted service. Under the leadership of Dr. Saurabh Gadgil, the company continues to evolve as a globally relevant brand while maintaining its heritage of purity, trust, and craftsmanship. The introduction of Litestyle by PNG reflects the company’s commitment to adapting to changing consumer preferences and expanding its market presence.