RattanIndia Partners with noon for E-Commerce Expansion in Gulf
Filing Summary
RattanIndia Enterprises Ltd. has announced the establishment of Cocoblu Global Retail in the United Arab Emirates, partnering with noon, a leading e-commerce platform, to enhance its digital retail presence in the Gulf region. This strategic move aims to leverage noon’s marketplace operations and Cocoblu’s sourcing capabilities to offer a diverse product range across multiple categories. The initiative aligns with RattanIndia’s vision of expanding its technology-led consumer businesses globally. The partnership also benefits from existing free trade agreements between India and the UAE, facilitating market access and cross-border commerce.
RattanIndia Enterprises Ltd. has launched Cocoblu Global Retail in the United Arab Emirates, partnering with the e-commerce platform noon to expand its digital retail operations in the Gulf region. This collaboration aims to utilize noon’s marketplace infrastructure and Cocoblu’s sourcing strengths to offer a wide range of products across various categories, including home, toys, sports, and electronics.
The partnership does not disclose specific financial terms or payment structures. However, it is designed to enhance product availability and deepen category access in the Gulf’s digital marketplace. The collaboration leverages existing free trade agreements between India and the UAE, which streamline market access and facilitate cross-border commerce.
Cocoblu Global Retail will operate under a hybrid model, combining noon’s platform capabilities with Cocoblu’s product sourcing expertise. This model aims to provide a curated selection of products to consumers in the Gulf region, with plans to expand the assortment as market needs evolve. The venture is positioned to deliver a seamless shopping experience, aligning with the region’s fast-growing digital retail landscape.
The Gulf region is identified as a dynamic and rapidly expanding digital retail market. The initiative aligns with RattanIndia Enterprises‘ broader vision of building technology-led consumer businesses with a global reach. Cocoblu Global Retail is expected to serve as a strategic entry point for Indian and global brands into the GCC markets, offering a scalable route to reach new consumers through an established retail ecosystem.
The establishment of Cocoblu Global Retail as the operating brand of the UAE-registered corporate entity Neorise Global Trading L.L.C S.O.C marks a significant step in RattanIndia’s expansion strategy. The partnership with noon is expected to accelerate growth across the region, leveraging noon’s infrastructure and customer base.
Noon, a prominent e-commerce platform in the Middle East, provides the technology and reach necessary to connect brands with millions of consumers across the Gulf. The platform’s hybrid retail and marketplace model supports brands in scaling faster and offers customers a richer shopping experience.
RattanIndia Enterprises Ltd. is a publicly listed company serving as the growth platform for RattanIndia Group’s new-age businesses, including electric mobility, e-commerce, lifestyle brands, and drones. The company is featured in the Fortune India 500 list and focuses on building technology-led consumer businesses with global reach.