Birla Estates Achieves INR 1800 Crore Sales with Gurugram Project
Filing Summary
Birla Estates Pvt. Ltd., a wholly owned subsidiary of Aditya Birla Real Estate Limited, reported sales exceeding INR 1800 Crore for its residential project, Birla Pravaah, in Gurugram. The project, comprising 492 units, sold out within 24 hours of launch. Located in Sector 71, the development spans 5.075 acres and includes five towers. The project features 3 BHK and 3 BHK + Utility residences. Birla Pravaah is pre-certified Gold by the Indian Green Building Council. This achievement follows the success of Birla Arika, which recorded sales of approximately INR 3000 Crore.
Birla Estates Pvt. Ltd., a wholly owned subsidiary of Aditya Birla Real Estate Limited, announced a significant sales milestone for its residential project, Birla Pravaah, located in Sector 71, Gurugram. The project achieved sales of over INR 1800 Crore within 24 hours of its launch. The development includes 492 units and marks a notable achievement for the company in the NCR market.
The financial achievement of Birla Pravaah is underscored by the rapid sell-out of its units, reflecting robust demand. The project, which spans 5.075 acres, offers a range of residential options, including spacious 3 BHK and 3 BHK + Utility residences. The project is pre-certified Gold by the Indian Green Building Council (IGBC), highlighting its commitment to sustainability.
Birla Pravaah features five residential towers, with select towers offering two residences per floor to enhance privacy. The development dedicates nearly 70% of its area to open spaces, providing a blend of expansive greens and residential amenities. The project includes over 30 amenities, catering to wellness, social, kids, and sports activities, designed to support a seamless lifestyle.
The strategic location of Birla Pravaah on Gurugram’s Southern Peripheral Road offers excellent connectivity to major routes such as NH48, Golf Course Extension, Sohna Road, and the Dwarka Expressway. This connectivity ensures convenient access to key areas, enhancing the living experience for residents.
This achievement follows the success of Birla Arika in Sector 31, Gurugram, where Phase 1 recorded sales of approximately INR 3000 Crore. The success of these projects strengthens Birla Estates’ presence in the NCR region, where it continues to expand its portfolio with developments like Birla Navya and Birla Arika.
Birla Estates Private Limited, a subsidiary of Aditya Birla Real Estate Limited, focuses on developing premium residential housing in key markets. The company engages in outright purchases and asset-light joint ventures, alongside developing its own land parcels. Birla Estates aims to be a leading real estate company in India, emphasizing sustainability, execution excellence, customer centricity, and thoughtful design.