Arvind Fashions Appoints Nitesh Kanchan as CEO of Arrow Brand
Filing Summary
Arvind Fashions Limited has announced the appointment of Nitesh Kanchan as the new Chief Executive Officer of its menswear brand, Arrow. This leadership change is part of the company’s strategy to enhance Arrow’s presence in the formal and casual wear segments. Nitesh Kanchan brings over two decades of experience in fashion and retail, having previously served as Chief Digital Officer at Arvind Fashions. The company aims to leverage his expertise in digital commerce and brand building to drive Arrow’s growth across product innovation and omni-channel retail in India.
Arvind Fashions Limited has announced the appointment of Nitesh Kanchan as the new Chief Executive Officer of its menswear brand, Arrow. This change in leadership is part of the company’s ongoing efforts to strengthen its position in the branded apparel market. The announcement was made in a press release dated December 8, 2025, and is in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
The filing does not disclose specific financial terms related to the appointment of Nitesh Kanchan. However, it highlights his extensive experience in the fashion and retail sectors, which spans over two decades. His previous roles at Arvind Fashions included Chief Digital Officer, where he led the digital business across various platforms, and Chief Operating Officer for Arrow. His experience also includes leadership positions at Sephora India and involvement with global brands such as Tommy Hilfiger and Calvin Klein.
As the new CEO of Arrow, Nitesh Kanchan will focus on enhancing the brand’s core offerings in formal and occasion wear. He will also work on expanding Arrow’s presence in the smart casual and lifestyle categories. His responsibilities include refining the product and design narrative, improving consumer experiences across both offline and online channels, and utilizing data and digital platforms to achieve technology-led growth. The company aims to leverage his expertise in digital commerce and brand building to drive Arrow’s growth across product innovation and omni-channel retail in India.
The press release provides context on Arrow’s market presence, noting that the brand was introduced in India in the early 1990s. Arrow is recognized for its strong presence in shirts, suits, and workwear, available through exclusive brand outlets, department stores, and multi-brand outlets. The brand is known for combining its classic American heritage with modern designs and performance fabrics to cater to evolving consumer lifestyles.
The timeline for Nitesh Kanchan’s strategic initiatives as CEO of Arrow is not specified in the filing. However, the announcement indicates an immediate focus on accelerating growth in the smart casual and lifestyle segments. The company will also prioritize enhancing consumer experiences and leveraging digital platforms for growth.
About Arvind Fashions Limited: Arvind Fashions Ltd is a leading player in India’s branded apparel market, known for its strong portfolio of fashion brands. The company caters to various consumer segments with brands like U.S. Polo Assn., Arrow, Tommy Hilfiger, Calvin Klein, and Flying Machine. Arvind Fashions focuses on lifestyle brands and aims to maintain its position as India’s top casual and denim player.