TCC Concept Acquires 89% Stake in Pepperfry for Rs. 592 Crores
Filing Summary
TCC Concept Limited has completed the acquisition of an 89.09% stake in Pepperfry Limited through a share swap agreement. The acquisition involved the issuance of 1,06,10,690 equity shares to Pepperfry shareholders, valued at Rs. 592 Crores. Pepperfry, an e-commerce marketplace for furniture and home goods, is now a subsidiary of TCC Concept. The transaction does not qualify as a related party transaction. All necessary approvals, including those from BSE Limited, have been obtained. The acquisition aligns with TCC Concept’s strategy to expand its presence in the e-commerce sector.
TCC Concept Limited has announced the completion of its acquisition of an 89.09% stake in Pepperfry Limited. This acquisition was executed through a share swap arrangement, resulting in the issuance of 1,06,10,690 equity shares to the shareholders of Pepperfry. As a result, Pepperfry has become a subsidiary of TCC Concept Limited.
The financial terms of the acquisition include a valuation of Rs. 592 Crores for the 89.09% stake in Pepperfry. The transaction was conducted through a share swap, with no cash consideration involved. The cost of acquisition was determined based on the issuance of equity shares under the Share Acquisition Agreement. The acquisition does not constitute a related party transaction, and no promoters or members of the promoter group of TCC Concept have any interest in the transaction.
Pepperfry is an e-commerce marketplace specializing in furniture and home goods. Founded in 2012, it operates over 150 studios across more than 100 cities in India. The company provides an omnichannel shopping experience with a focus on furniture and home décor. Pepperfry’s turnover for the fiscal year 2025 was reported at Rs. 164 Crores. The acquisition allows TCC Concept to integrate Pepperfry’s established marketplace with its own technology-driven platforms.
The acquisition aligns with TCC Concept’s strategic focus on expanding its presence in the e-commerce and digital marketplace sectors. By incorporating Pepperfry’s operations, TCC Concept aims to enhance its customer experience and operational capabilities. The acquisition is part of TCC Concept’s broader vision to develop scalable, technology-enabled consumer platforms.
All necessary governmental and regulatory approvals for the acquisition have been obtained, including the In-principal Approval from BSE Limited for the preferential issue of shares. The acquisition process has been completed, with TCC Concept now holding a majority stake in Pepperfry.
TCC Concept Limited is focused on expanding its footprint in the technology and e-commerce sectors. The company aims to leverage its expertise in digital platforms to enhance its market offerings and drive growth in the consumer space.