Jindal Stainless Launches Loyalty Program for Stainless Steel Sector
Filing Summary
Jindal Stainless Limited has introduced ‘JSL Saathi Pragati’, a loyalty program targeting the stainless steel Pipes & Tubes segment. This initiative, launched on December 1, 2025, aims to engage retailers and fabricators by offering structured rewards and benefits. The program includes a digital platform for verifying product authenticity and earning points. Over 30,000 participants have joined. Jindal Stainless reported an annual turnover of INR 40,182 crore in FY25 and plans to expand its production capacity by FY27. The company operates 16 facilities globally and focuses on sustainable manufacturing practices.
Jindal Stainless Limited has announced the launch of the ‘JSL Saathi Pragati’ program on December 1, 2025. This initiative is described as India’s largest loyalty program for the stainless steel Pipes & Tubes segment. It is designed to engage retailers and fabricators, offering structured rewards and exclusive benefits. The program also promotes product authenticity through a seamless digital experience.
The financial details of the program were not disclosed in the filing. However, Jindal Stainless reported an annual turnover of INR 40,182 crore for the fiscal year 2025. The company is enhancing its facilities to achieve an annual melt capacity of 4.2 million tonnes by the fiscal year 2027. Jindal Stainless operates 16 manufacturing and processing facilities across India and internationally, including locations in Spain and Indonesia.
The ‘JSL Saathi Pragati’ program builds on the previously launched Jindal Saathi Seal initiative. It aims to protect customers and trade partners from counterfeit products by ensuring easy identification of genuine stainless steel pipes and tubes. Each product carries a unique QR code that can be scanned using the JSL Saathi Pragati app, available on Android and iOS. This feature allows retailers and fabricators to verify product authenticity, earn points on genuine purchases, and redeem them for exclusive benefits. The program has already onboarded over 30,000 fabricators and retailers.
The program also includes accidental life insurance coverage for registered fabricators, enhancing safety and social security. Additionally, it offers skill development opportunities through Fabricator Training Programmes (FTPs) accessible via the JSL Saathi Pragati app. These programs are part of the company’s Stainless Academy initiative, focusing on stainless steel fabrication techniques and applications.
The program currently focuses on the pipes and tubes segment, with plans to expand to other segments in the future. Jindal Stainless is building a connected and digitally enabled market ecosystem to encourage authentic product usage across India.
Jindal Stainless is India’s leading stainless steel manufacturer, focusing on innovation and social responsibility. The company uses electric arc furnace technology to produce stainless steel, reducing greenhouse gas emissions and allowing for the recyclability of scrap without compromising quality. Jindal Stainless continues to prioritize a sustainable future and operational efficiency.